Brand Manager Baileys

Duration: fixed term contract for 8 to 10 months

From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. We’re the world’s leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. That's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve.

About the role

Diageo brand teams are the custodians of our brands and ensure their future growth and success. As a member of this team, you will be the guardian of the Baileys and work to shape their future.

You will drive and project manage the creation of the brand’s strategy and plans based on consumer, customer and shopper insights, build brand equity and help drive:

• Recruitment/Re-recruitment – both from a customer and consumer perspective.
• Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP.
• Fame – making these brands the most talked about. You will collaborate with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives.
• Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase.

Top Accountabilities

• Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space).
• Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.
• Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans.
• Lead the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, to deliver the annual operating plan.
• Understand and handle pricing & promo strategy, margin mix and volume drivers.
• Translate strategies into thoughtfully implemented plans that consistently beat the competition and gain share.

About you

• 5+ years of relevant marketing experience
• Existing capability to build meaningful relationships built on mutual trust and respect
• Successful management of senior partners, resulting in strong and positive outcomes
• Holistic skills across various marketing growth drivers as well as a reputation of delivering ground-breaking business results
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• Demonstrated brilliant execution to high standards across various pillars of brand building
• Deep personal accountability for outstanding performance
• Strong commercial and numerical acumen with attention to detail

Our Offer

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits that suit your lifestyle
• An industry leading parental leave policy
• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thr