Senior Manager, Loyalty Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

 

This position will be working onsite from Miami.

 

Position Summary: 

The Sr Manager of Loyalty, reporting to the AVP of Loyalty, will lead the ongoing day-to-day management of Silversea’s Loyalty program, Venetian Society, and play an integral role in the roll out of the program’s continuous enhancements. This position requires highly tuned collaborative skills to coordinate programming implementations across cross-functional teams in Hotel Operations, Revenue Management, Digital Transformation, IT, Sales, Contact Center, and Marketing to ensure alignment, obtain buy-in on program evolution, and make sure core KPIs are both understood and met.  This person will also oversee marketing of the credit card program.

 

Essential Duties and Responsibilities: 

• Delivers on global loyalty program goals, including enrollment, engagement, retention, and satisfaction.
• Identifies customer needs (based on research/insights), and develops innovative and creative programs and solutions to deliver those needs as it relates to the loyalty program. 
• Overall program management including value proposition; marketing; cost management; operations; training; and execution of member benefits in Contact Centers, digitally, and Onboard.
• Ensures global loyalty message is integrated into all marketing collateral/ communications developed for consumer digital and onboard.
• Focuses on improving customer satisfaction onboard and in the Loyalty Contact Center, by identifying root causes, creating action plans and driving flawless tactical execution.
• Works closely with ship management and global offices. 
• Develops & maintains Standard Operating Procedures for Loyalty program and has ownership for ratings of the program.
• Develops and manages the online (website) experience of Loyalty members.
• Works with shipboard teams including Loyalty Ambassadors to set them up for success.
• Oversees IT projects for improvements to Loyalty support systems and program enhancements.
• Provides competitive insights on Loyalty programs to keep Venetian Society best in class. 

 

Qualifications, Knowledge and Skills: 

• Bachelor’s degree or equivalent work experience
• 10-12 years of experience with a proven track record of driving innovative ideas and strategies for consumer loyalty programs and successfully delivering strategies that meet growth targets. 
• Minimum 5 years of previous marketing experience especially consumer engagement, promotion execution, retention strategies, go-to-market execution
• Passionate about driving customer loyalty, and overall customer marketing
• Credit Card experience is a plus
• Thorough understanding of consumer marketing and brand management concepts, approaches, and tactics
• Strong program management expertise, with a proven track record of delivering business results, assessing complex problems, overcoming obstacles, achieving key milestones, and driving implementation success
• Ability to work well across departments, influence without authority, navigate complex organizational dynamics
• Demonstrated track record of success in collaborating, influencing, and building strong relationships at all organizational levels and across multiple business a