Marketing Analyst - Cardiac Diagnostics Services
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health, and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. We're actively involved in shaping the industry and transforming technologies so physicians can offer patients therapies that improve their lives. Our vision requires bold leaders. If you want a challenging, energizing, and rewarding career, we hope you'll consider joining us as we push the boundaries of medical innovation.
The CDS business is going through an exciting time of rapid innovation and growth. To that end, the business is looking for a dynamic and driven Marketing Business Analyst to support leadership in making timely, data-driven business decisions. You will be responsible for deeply understanding available internal and external data sources, selecting and managing appropriate data vendors, analyzing datasets to draw out critical insights, and making recommendations to the leadership team. You will also have the opportunity to architect the blueprint for running a business grounded in advanced data analytics. Finally, this role offers the opportunity to support high priority initiatives by contributing to program management activities.
Scope of work will include commercial, market, competitive, and operational topics, allowing you to gain exposure to a wide range of business topics and enhance your business acumen. As such, you will partner with cross-functional teams (such as sales, marketing, market development, finance, sales operations, Integrated Business Planning, and IT).
Responsibilities may include the following and other duties may be assigned. Develop and implementtation of structured, practical, fact-based approach to market, customer, and business analysis and strategy development.
• Establish strong relationship development/collaboration with product marketing, digital marketing, brand activation, commercial operations and corporate strategy teams.
• Develop and recommend campaign target lists based on internal and external data sources.
Utilize strong analytical and quantitative skills to integrate broad corporate/divisional business performance needs into franchise level decision-making and strategic planning Implements marketing strategy processes and sharing knowledge about those processes.
• Participate in cross-functional, cross-divisional data integration projects
Track competitive business activities that enable product marketing and marketing development teams to develop informed portfolio strategies and commercial tactics
• Encourage a grass roots paradigm shift on marketing within the Medtronic organization and influences organizational thinking on Marketing Excellence and digital acceleration
• Demonstrate strong business instincts, problem-solving skills, and organizational capabilities to communicate and influence effectively.
• Owner of analytical commercial, market, and competitive insights, shaping the path for the business to become solidly data-driven.
• Produce datasets and reports for analysis using system reporting tools.
• Identify trends and patterns in datasets to locate actionable insights. Provide recommendations and strategic/tactical plans based on internal business insights, competitor activity, industry dynamics and market knowledge.
• Provide consultation to cross-functional teams to enhance decision-making and business reporting / dashboards.
• Create templates and specifications for reports and analysis based on business needs and required or available data elements.
• Contribute to program management of high priority strategic initiatives.
Must Have:
Bachelor’s degree with a minimum of 7 years of relevant experience in business analytics, commercial strategy, fin
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