Sr. Social Media Manager - Thought Leadership

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

** This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in one of the following locations: Bellevue, Washington; Overland Park, Kansas or Frisco, Texas areas**

Job Overview

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

T-Mobile is the nation’s Un-carrier and the fastest growing US wireless company. We got that way by listening to customers and breaking from tired industry norms. We’re entering a new era, moving from challenger to champion, and this role is with a team that gets to tell everyone about it.

We are seeking a Senior Social Media and Thought Leadership Manager to lead social-first storytelling for executive leadership and scale social selling programs that empower our sales teams to connect authentically with customers.

This role will manage storytelling for executive leadership, launch a new video series, and support sales teams with enablement tools, analytics, and training to ensure social channels drive measurable brand and business outcomes.

The ideal candidate brings a strong mix of strategic thinking, executive presence, content fluency, and seller empathy — with the ability to translate complex ideas into compelling, channel-specific stories.

T-Mobile requires U.S. citizenship for certain roles within the organization. This role requires U.S. citizenship. Individuals hired into this role will be required to submit documentation proving U.S. citizenship within the first 7 days of hire - failure to do so will result in termination.

Job Responsibilities:

Executive Thought Leadership & Social Strategy

• Lead the development of LinkedIn content and storytelling that elevates executive visibility and strengthens brand perception
• Launch and oversee an executive video series to amplify leadership perspectives and extend reach across business audiences
• Craft platform-appropriate content (e.g., POV posts, video clips, carousels) that aligns with brand voice while reflecting the individual tone of each executive
• Manage day-to-day community engagement and comment strategy across executive content
• Leverage analytics and audience insights to optimize format, cadence, and messaging — positioning executives as credible, consistent voices in the B2B space

Social Selling Strategy & Enablement

• Build and scale a seller-facing content and enablement strategy across key social platforms
• Partner with sales and marketing to distribute content through enablement tools and track seller engagement
• Implement gamification strategies to drive adoption — including leaderboards, content performance incentives, and training support
• Manage content creation, publishing, and performance tracking to ensure relevance across industries, personas, and funnel stages
• Provide ongoing coaching and best practices to support digitally fluent sellers and social champions

Qualifications

• 5–8 years of experience in social media strategy, executive communications, or digital marketing with a strong B2B and enablement focus
• Experience managing executive visibility across social platforms, particularly LinkedIn
• Demonstrated ability to scale social selling programs and coach sellers at varying levels of digital maturity
• Excellent communication skills with a strong understanding of B2B tone, brand voice, and thought leadership formats
• Proficiency with social publishing, analytics, and enablement platforms (e.g., Dynamic Signal, Sprout Social, Meltwater, etc. )

#LI-Corporate

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): No

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No