Associate Director, Brand Analytics Rare Blood Disorders

Job Title:  Associate Director, Brand Analytics Rare Blood Disorders

Location: Cambridge or Bridgewater

About the job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.​

At Sanofi, we chase the miracles of science to improve people’s lives.  We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into reality for millions of people.

Strategic Context:

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Associate Director, Brand Analytics Rare Blood Disorders will be responsible for the reporting and presenting of Sanofi portfolio performance and integrated insights to leadership. As a member of the Insights and Analytics (I&A) team, this individual will be an integral partner to the Sanofi brand teams, focusing on analysis of launched asset performance as well as preparing for future launches. This individual will be responsible for proactively identifying areas of opportunity through use of claims, SP, and CRM data. 

This position will report to the Director, Insights & Analytics Rare Disease and will be based in Cambridge, MA or Bridgewater, NJ.

RESPONSIBILITIES:

• Act as strategic partner to brand team leadership in key activities, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
• Partner with brand team to develop and measure KPIs associated with brand strategy and tactics
• Lead development and maintenance of KPI reports for the commercial team, covering Marketing, Sales, PSS, and Market Access functions
• Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership
• Support new launches through leadership of behavioral segmentation and targeting
• erform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics
• Partner with Analytics leads across Sanofi’s portfolio to collaborate on Franchise performance insights and deep dives
• Partner with Advanced Analytics colleagues to support optimization of promotional spend (