Job Description Summary

This Marketing individual will help drive one of the largest product launches of a novel non-invasive blood pressure sensing technology.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

This person will develop an annual product marketing plan and execute to effectively market BD Advance Patient Monitoring's (APM) existing products to constituents including APM's sales representatives, clinicians and hospital administrators.

You'll make an impact by....

• Developing comprehensive marketing plans including strategies and tactics for major product launches

• Building relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition

• Developing marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches

• Developing product materials and programs that support product launch and commercialization strategies for major product launches

• Leading major projects for the Congress Management process

• Driving marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches

• Developing IFU and patient brochures required for regional product approvals for major product launches

• Leading the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)

• Developing the clinical story that supports the regional value proposition for major product launches

• Analyzing clinical and market data to assess regional impact of potential product launches

• Managing budgets related to product line, campaigns and projects

• Other Incidental Duties

What you'll need (Required):

• Bachelor's Degree w/8 years of related experience or Master's Degree or equivalent 6 years of related experience in sales, marketing, or healthcare industry

• Able to travel 30% of the time

• Product management in med tech or other regulated industry

What else we look for (Preferred):

• Preferred prior work within Hospitals and Clinics

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles. $109,000-$180,000 USD Annual Base + Incentive

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law