Regional Marketing Director

Department is Field Marketing 

Reports to Vice President, Marketing 

FLSA Status is exempt 

 

Objective and Purpose:  

The Regional Marketing Director is responsible for leading and executing localized marketing strategies that drive patient growth, brand visibility, and revenue performance across a defined region of dental practices. Working closely with operations, practice teams, and the centralized marketing department, this role ensures that marketing initiatives align with business goals, community demographics, and the unique needs of each practice within the region.

Primary Responsibilities:  

 

• Develop and implement region-specific marketing plans that support new patient growth, brand awareness, and community engagement
• Partner with Regional Directors, Office Managers, and clinical leaders to align marketing strategies with operational goals
• Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners
• Oversee community outreach, events, sponsorships, and referral-building initiatives for practices in the region
• Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI, lead quality, and patient acquisition trends
• Ensure consistency with brand guidelines and messaging across all marketing touchpoints
• Monitor competitive activity and local market dynamics to inform tactical adjustments
• Support marketing efforts for new practice openings, acquisitions, and rebrands within the region
• Train and support field staff on local marketing execution, reputation management, and patient engagement
• Collaborate on content creation, patient education campaigns, and creative development tailored to the regional audience
• Manage regional marketing budgets and provide regular reporting on spend effectiveness

 

Expectations:

• Drive consistent, measurable growth in new patient acquisition and retention across the region
• Align local marketing strategies with broader organizational goals and brand standard
• Serve as the strategic marketing partner to regional operations and practice leaders
• Adapt to changing market conditions with agility and creativity
• Maintain clear reporting and visibility into marketing performance at all levels
• Champion innovation, scalability, and efficiency in local market execution

 

 Requirements:  

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred)
• 7+ years of progressive marketing experience, including 3+ years in a multi-location, healthcare, or DSO environment
• Proven experience developing and executing localized marketing strategies
• Strong understanding of digital marketing, community engagement, and lead generation best practices
• Ability to analyze data, draw insights, and adjust tactics to improve performance
• Excellent collaboration and communication skills with cross-functional stakeholders
• Experience managing agencies, vendors, and internal creative resources
• Proficiency in marketing platforms (e.g., Google Ads, Meta Business Suite, CRM/EMR systems, analytics tools)
• Ability to travel regularly within the assigned region

 

 

Benefits

• Potential 15% Annual Metric bonus
• BCBS High Deductible & PPO Medical Insurance Options
• VSP Vision Coverage  
• Principal PPO Dental Insurance  
• Complimentary Life Insurance Policy  
• Short-term & Long-Term Disability  
• Pet Insurance Coverage 
• 401(k) 
• HSA / FSA Account Access
• Identity Theft Protection
• Legal Services Package
• Hospital/Accident/Critical Care Coverage
• Paid Time Off  
• Diverse and Inclusive Work Environment  
• Strong culture of honesty and teamwork 

 

About Us:

 Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wa