Product Marketing Director, Member Engagement

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!

About the Role

We’re looking for a Product Marketing Director to drive Member Engagement and lead end to end product strategy. You will leverage our suite of product offerings across Lending (Personal loans, Auto refi, Purchase Finance), Banking, DebtIQ (credit monitoring), Digital App, etc. and orchestrate optimal customer journeys by segment and channel.

The ideal leader for this role brings a strategic, creative, analytical and results-oriented growth mindset. Armed with a passion for finding unique and innovative ways to market products, acquire and engage members, you'll bring together an incredible team of marketers to create activities that drive the revenue, growth, and brand value. This includes identifying an optimal cross sell, offer hierarchy and rotation strategy. Product Marketing is the heartbeat of the company and the voice of the customer; you will keep the organization connected to our member needs through research and analysis to ensure we continually innovate to serve them best.

This is a highly visible role that requires partnership with leadership across business lines, marketing, product, engineering, risk and finance. This is a great opportunity for someone with demonstrated Product and Growth-marketing experience, and who is excited to build upon the current capabilities for one of the company’s most important growth vectors.

What You'll Do

Be the Voice of the Members 

• Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy 
• Partner with the brand team to define and optimize Membership value proposition and build go-to-market strategies across channels and customer segments  
• Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery 

Lead Strategy & Execution 

• Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross-buying across lending and banking solutions 
• Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product-per-member growth 
• Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation 
• Optimize the end-to-end customer journey, including funnel performance, new feature rollout, and in-app engagement, in collaboration with the product team 
• Produce compelling content to promote LendingClub’s products, services, and member benefits. 
• Champion personalization and data-driven marketing to deliver relevant, timely member experiences 

Innovation 

• Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements 
• Partner with product leadership to develop member centric experiences that reward and recognize member loyalty 

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