Senior Marketing Manager - ENHERTU HCP

At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we can really change the course of medicine and bring new and innovative ideas to life. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.

The Senior Manager, ENHERTU Marketing will be responsible for the oversight and development of all HER2-low promotional activities. Key areas of focus for this role include the following: directing and overseeing ENHERTU agency of

record, development of promotional strategy, key brand messaging (ensuring alignment to strategy), development of materials, roll out of core materials to sales team, non-personal promotion support, market research guidance.

This position will report directly into the US Brand Marketing Director and will work closely with the indication leads across

the alliance with Daiichi Sankyo.

This position is based at our Gaithersburg, MD (Washington DC Metro area), headquarters for our US Oncology and the

Oncology Business Unit. Gaithersburg, MD is one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca’s priorities. The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy.This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, a full-service cafeteria, state-of-the-art on-campus Daycare facility, copy center, game rooms, community garden and more! This is where you’ll find newly-designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams. This modern and vibrant scientific campus is the home of the Oncology Business Unit in the US.

Key Accountabilities:

• Facilitate development and execution of ENHERTU promotional plan and programs, ensuring alignment with brand strategy.

• Assist in leading ENHERTU’s tactical planning and execution.

• Participate in the annual operational planning process by assisting in shaping the tactical plan and budget required to achieve the brand’s stated objectives.

• Support management of partner agency relationships, workflow and related expense budgets.

• Partner with Business Insights team and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis; Ensure plans are optimized as needed to improve impact and develop recommendations for future plans based on metrics and impact.

• Ensure legal/regulatory compliance and medical accuracy of all digital and consumer marketing materials.

Requirements

Essential

• Bachelor’s degree

• Minimum 3-5 years’ experience in pharmaceutical

  and/or healthcare industry with experience in one

  or more of the following: brand marketing, sales,

  market research/analytics

• Agency Management

• Annual Budget Planning

• Ability to operate effectively in a rapidly evolving and competitive marketplace

• Demonstrate high level of integrity in decision-making

• Act decisively and quickly while aligning with multiple stakeholders

Desirable

• Masters degree

• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, patient journey, Specialty Pharmacy stakeholders · Oncology or specialty care experience highly preferred

• Launch, management, and customer-facing experience

• Experience building and integrating new capabilities that are relevant for launch success

• Experience working in commercial alliance/partnership’ environment

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmac