Associate Director, Paid Search

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About the Role

We are looking for a strong, passionate, and energetic Paid Search specialist to drive growth and strategic oversight across the paid search department with a focus of working on our largest accounts. We are looking for someone passionate about search-driven performance marketing and well-versed in other digital acquisition channels. This individual should be a people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.

Responsibilities:

• Serve as Paid Search Lead on one or more of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members
• Will be responsible for multiple accounts
• Present Paid Search strategy, performance, and tactical priorities to client stakeholders
• Partner with cross-channel leads on creating a holistic media plan, inclusive of forecasting, testing, tactical plans, and reporting
• Responsible for defining roles & responsibilities for client Paid Search teams, and responsible for delegating work to supporting team members
• Own pacing across your book of business and ensure all campaigns are spending to the desired target
• Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advancing accounts with the latest products and opportunities
• Opportunity to manage others from Account Managers to Senior Managers
• Manage your team with advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc.
• Deliver feedback, performance reviews, support, and recognition in pursuit of achieving team goals
• Serve as a senior sponsor on your team’s account’s developing senior client relationships and guiding holistic digital strategy
• Willingness to join in-person team meetings, events, and client presentations as business needs arise, est. 1-2 times per quarter
• Work closely with Google, Bing, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices
• Contribute to overall department training, POVs, award submissions, and case studies
• Participate in new business pitches and conduct audits across the Google ecosystem

Client & Revenue Oversight:

• Generate and oversee strong revenue growth from client renewals.
• Participate in onboardings, renewal calls, and other important client communications with top Google advertising accounts.
• Develop a detailed understanding of clients’ products, industry, marketing goals, and objectives.
• Analyze performance data and KPIs.

ABOUT YOU

• 5+ years Paid Search experience
• Experience directly managing both B2B and B2C Google advertising efforts 
• Passion for crunching numbers, analyzing data, and navigating spreadsheets
• Passion and willingness to embrace Automation and AI
• You are comfortable with script adoption, using AI to help with reporting, insights, and visuals for presentations
• You are open to testing different workflows utilizing AI to help you optimize your output, stay organized across projects, and create efficiencies
• You can use strong and persuasive communication when discussing paid search performance with clients and your team 
• ‘Driven’ and ‘Innovative’ are attributes commonly associated with you
• Not afraid to get in the weeds, but still also able to identify the larger direction of the team & paid search industry.

• Experience handling direct management of Paid Search budgets of  at least $500k+ in monthly ad spend
• Experience in YouTube, App Campaigns, Performance Max, Demand Gen in addition to traditional paid search and shopping
• Advanced slide presentation creation
• Intermediate to advanced Excel/Google sheet knowledge
• Experience presenting paid search strategy to marketing executives, large