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VP Group Director, Enterprise Architect / Engineering Lead

Publicis Groupe
Philadelphia, United Statesfull_timeVerifiedPosted 27 Sept 2024
💰 $269,000/yr($159,500/yr$269,000/yr)

About the role

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

We’re searching for a VP Group Director, Enterprise Architect / Engineering Lead to both lead our growing Platform Services Engineering team and help support complex client engagements and lead the development and delivery of marketing technology platform and application solutions. The Enterprise Architect will be responsible for designing and implementing robust MarTech solutions that align with client business strategies and goals. This role requires a deep understanding of both pharmaceutical industry requirements and advanced marketing technologies. The ideal candidate will have a proven track record of leading complex projects, excellent communication skills, and the ability to collaborate with cross-functional teams. You’ll define and promote technical best practices, standards and technical strategies within your engineering teams. These services include platform and tool recommendations, full-stack software/platform development, data engineering, and managed services.

As a key leader, you will partner with highly talented individuals across Digital Strategy, User Experience, Marketing, Media, Data and Analytics, and Creative to deliver transformative success for our clients. You will also be responsible for the career management for technical architecture and engineering team members, as well as shaping the culture of the technology team.

Key responsibilities include:

  • Develop and maintain the enterprise architecture roadmap for client MarTech initiatives
  • Collaborate with client senior management to align technology solutions with business objectives
  • Lead the design and implementation of scalable, secure, and high-performance MarTech solutions
  • Strategic planning, coordination and oversight for marketing technology platform delivery within client engagements
  • Lead a cross-agency team of solution architects, technology experts and engineers (on-shore and off-shore) within the client engagement, including setting policies, processes, standards, and best practices
  • Establish strong relationships with client IT and Digital Marketing teams
  • Evaluate and recommend new technologies and tools to enhance our MarTech capabilities
  • Provide leadership and/or guide the implementation and activation of MarTech solutions; identify opportunities and provide recommendations for platform optimization through strong understanding of product roadmaps in correlation to client business goals
  • Ensure compliance with industry regulations and standards
  • Oversee the integration of MarTech solutions with existing systems and platforms
  • Conduct regular assessments and audits to ensure the effectiveness and efficiency of MarTech solutions
  • Stay current on emerging technologies, best-practices, and trends
  • Define and produce central engineering documents
  • Adhere to functional and technical requirements
  • Be well-versed in all phases of software engineering and all methodologies for project utilization, including Agile
  • Mentor designated architects, engineers and develop the team’s technical skills
  • Work with other capabilities to provide technical direction and efficiency
  • Propose and support incorporation of new technologies and tools
  • Prototype new ideas/products for applicability to project goals
  • Participate in new business pitches
  • Review and evaluate technical partnerships and vendor relationships

    Qualifications

    To qualify, you’ll need:

    • Bachelors or Masters Degree in Computer Science, Information Technology, or a related field
    • 12+ years of experience in enterprise architecture, with a focus on MarTech solutions
    • 8+ years of experience with leading multidisciplinary technical teams
    • Strong knowledge of the pharmaceutical marketing industry a

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    Company

    Publicis Groupe

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