Vice President, Media Analytics (A&D), Digital Marketing & Acquisition Analytics

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 42 countries. Morgan Stanley Wealth Management (WM) is an industry leader in providing advice and investment solutions to clients using its diverse set of Financial Advisors. The acquisition of E*TRADE in 2020 expanded the value proposition to younger, high-potential, digital-savvy clients who preferred a self-directed trading and investment solution. This rich and robust dataset of customers is a competitive advantage which allows us to deliver value across a full-service relationship to our clients.

WM Analytics & Data (A&D) owns all the management reporting, customer and product behavior insights, and predictive modeling in support of WM, Banking, and Marketing. The WM A&D Digital Marketing & Acquisition Analytics team owns all the digital journey analytics and customer acquisition reporting for both WM and E*TRADE, in support of WM Digital Marketing, Banking, and Digital Onboarding stakeholders.

The WM A&D Digital Marketing & Acquisition Analytics team is searching for a Vice President of Media Analytics who will partner with the internal digital media/marketing teams by leading analytics to support data-based decision making, crafting strategy, and driving outcomes. This role will report directly to the Executive Director, Head of WM A&D Digital Marketing & Acquisition Analytics.

The candidate must have deep expertise in media/marketing and digital analytics with a strong focus on delivering use-cases and solutions at speed and scale to solve business problems and add value to our clients. The person must be a strategic thought leader with strong business acumen and the ability to collaborate with multiple stakeholders across the firm and externally – Marketing, Finance, Technology, Media Agency Partners, and Media Vendors – to drive business results.

Examples of ongoing projects include: leveraging Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to develop frequent insights into media acquisition performance, analyzing potential impact of cookie degradation, and working with media vendors to assess ability to implement new and effective media attribution methods.

Responsibilities

• Lead a team of media analytics professionals (2)
• Collaborate with business partners to define and achieve strategic outcomes. Translate business problems into team deliverables. Execute on these deliverables and then use those insights to inform decision making.
• Drive investigation, measurement, and reporting to provide actionable insights that will enable the firm to optimize media investments to drive growth and deliver the best experiences in our digital channels.
• Lead the development of robust reporting and insights to understand the conversion and assets driven by media channel investments to measure impact and make future optimizations
• Analyze large, complex data sets to reveal underlying patterns, correlations, and trends quantitatively
• Set up and conduct large-scale experiments to test hypotheses for different media channels (e.g., Digital Display and Paid Search) and drive business growth
• Analyze clickstream data to understand digital client journeys and profiles to make recommendations that will drive higher usage and relevance of our digital channels to clients and prospects
• Work with various data sources and develop SQL queries to build robust reporting and insights and understand the conversion/assets driven by media
• Actively promote a culture of disciplined Test & Learn

Qualifications

• Bachelor’s degree in Science/Engineering/Mathematics/Finance/Statistics; MBA or other advanced degree preferred.
• A minimum of 10 years of experience in a Media Analytics role, preferably in the financial services industry
• Must have experience or knowledge in web analytics suites like Adobe Analytics/Heap and data visualization tools such as Tableau
• Must have experience working with web analytics tools and raw data analytics tools (e.g. SQL, Python, R and SAS).
• High proficiency in Microsoft PowerPoint, Excel, and Word
• Ability to work independently with a strong sense of accountability/ownership.
• Must be a self-starter and a quick learner, able to prioritize and delegate effectively to manage delivery/execution of a wide range of tasks and initiatives.
• Ability to delegate; role will require managing a team of two media analytics professionals
• Excellent communication skills, including the ability to prese