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Sr. Industry & Solutions Marketing Manager, Cybersecurity

Databricks
United States, United Statesfull_timeVerifiedPosted 16 Nov 2024
💰 $217,100/yr($98,200/yr$217,100/yr)

About the role

Req ID MKTQ126R4

We seek someone to join the Industry & Solutions marketing team, focused on cybersecurity, reinventing legacy cyber architectures, moving beyond traditional SIEM, and building AI-driven next generation solutions across all cyber domains. This is a critical area for Databricks, as it represents some of our fastest-growing, highly adopted use cases and a significant driver of pipeline across the company. The solutions help businesses build trust through understanding, monitoring, and proactively preventing threats before they occur.  

Ideal candidates will have a proven record of impact in the cybersecurity space, tech understanding, and expertise specifically in cybersecurity use cases and solutions. You’ll have a broad understanding of cybersecurity, particularly security operations (SecOps), the role of SIEM, and have a strong point of view from working with customers and partners on what comes next. Finally, you’ll have experience building strategies to engage cybersecurity personas, from practitioners to decision-makers, across verticals.

As an Industry and Solutions Marketer at Databricks, you will be a leader - guiding messaging, content, event strategy, analyst relationships, and GTM programs for cybersecurity leaders across all industries. Collaborating with teams across Databricks, you’ll drive thought leadership, create demand, and position Databricks as a key partner in data intelligence through content like blogs, white papers, and social tactics. This role reports to the head of Industry & Solutions marketing.

The impact you will have:

  • Launch the Data Intelligence Platform for Cybersecurity and position Databricks as a market share leader in the multi-hundred billion dollar cybersecurity space.
  • Position Databricks as a leader in analyst research related to cybersecurity solutions.
  • Grow engagement from executives - specifically technical decision-makers who engage the CISO and others in the C-Suite.
  • Identify 3 core solutions for which you develop the marketing strategy to deliver 2x the current pipeline. 
  • Productivity and CSAT gains for field stakeholders through the sales enablement you build.
  • Accelerate consumption by 30%+ motivated by audience-specific solutions you identify and content you create - blogs, videos, pitches, discovery guides and more.
  • Acceleration of pipeline by 50% for GSIs and ISVs you identify and with whom you co-market.
  • Developing 5 customer references a quarter - including case studies, videos, and brand campaigns.

What we look for:

  • 7+ years of experience marketing and/or deploying technology solutions within an enterprise software organization or vertical brand with direct relevance to cybersecurity departments and technology.
  • Broad knowledge across cybersecurity domains, with in-depth understanding of security operations (SecOps), in particular security architecture, SIEM solutions, approaches, and competitive landscape.
  • Proven track record in developing positioning and messaging for complex B2B products
  • Developing and implementing the product marketing vision and strategy for cybersecurity offerings
  • Leading a portfolio marketing team to effectively position and message the value of cybersecurity products
  • Creating and managing content, media outreach, and other marketing activities related to cybersecurity
  • Driving revenue growth by identifying and closing new business opportunities in the cybersecurity market
  • Conducting market research and competitive analysis to inform product positioning
  • Experience with cloud, big data, data analytics, data warehouse, and/or AI/ML technologies, with a proven ability to translate the highly technical to relevant use cases and outcomes.
  • Deep understanding of the technology solutions and operating models driving cybersecurity departments - industry context.
  • Experience as both a subject matter expert and marketer with strength in storytelling, creative, strategy, and execution.
  • Customer-facing experience presenting to executives and decision-makers at relevant events, executive briefings, and sales meetings.
  • Strategic vision with tactical execution.
  • Proficiency in CRM software and sales tracking tools.

 

Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings for commissionable roles.  Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on th

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Company

Databricks

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