Marketing Platform Manager - Sr. Marketing Specialist

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.

Email Platform Manager: 

• Responsible for day-to-day management of the Global Banking email platform, ensuring stability, compliance, and execution of the platform roadmap. 

• Partners across Marketing, Technology, and Risk to deliver scalable solutions aligned with SPI and bank standards. 

Key Responsibilities:

• Manage platform operations, including system health, issue resolution, and user support Execute platform roadmap and enhancements aligned to business priorities 

• Ensure adherence to SPI processes, controls, and governance standards 

• Lead delivery of platform initiatives (requirements, development, testing, deployment) 

• Coordinate across Marketing, Technology, and Operations stakeholders Support change management including training, communication, and adoption 

Required Qualifications:

• Experience in email marketing and digital channel management

• Preferred experience with Salesforce and Salesforce Marketing Cloud

• Strong project management and stakeholder coordination skills

• Knowledge of risk, controls, and governance in a regulated environment

• Ability to translate business needs into technical requirements

Skills:

• Adaptability

• Collaboration

• Problem Solving

• Process Management

• Product Marketing and Branding

• Active Listening

• Attention to Detail

• Oral Communications

• Prioritization

• Solution Delivery Process

• Analytical Thinking

• Business Acumen

• Digital Marketing

• User Experience Design

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week: 

40

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