Sr. Marketing Manager - Demand Generation

Smartcat is the operating system for the global translation industry. Our team believes that the world becomes ever-more connected and interdependent. The borders that prevent people from trading, working together, and exchanging knowledge and innovations erode over time. That is the future we want to live in. Our mission is to speed up the pace at which that happens, building the best platform for Connected Translation. We don’t believe automation will render language professionals obsolete. Instead, we place powerful software into the hands of the millions of people working to globalize their own industries, plug them into our global supply network, and enable continuous delivery of multilingual content. With tens of thousands of customers and hundreds of thousands of freelancers translating together on Smartcat, we are well on our way.

Mission

The marketing campaign manager at Smartcat will play a pivotal role in our growth by defining, developing and delivering multi-touch marketing campaigns that deliver leads and pipeline. This role reports to the head of lifecycle marketing and will work cross-functionally with  globally-dispersed sales, marketing and operations teams. If you’re looking for an opportunity to make an oversized impact in a rapidly growing company, this is the role for you!

Your specific outcomes are: 

• Deliver marketing qualified leads (MQLs) that convert into opportunities and pipeline
• Develop integrated multi-touch campaigns to reach potential users and decision makers across a breadth of business types and sizes
• Work cross-functionally with marketing, sales, customer success and management teams to plan, budget, execute and follow up on campaigns
• Continuously monitor and report on the effectiveness of campaigns and programs, and adjust tactics as appropriate to drive higher performance and efficiency
• Test and execute ABM-style motions to increase engagement within strategic and enterprise accounts, with the goal of delivering higher net-new deal revenue and ARR
• Deliver data-driven insights and recommendations to improve campaign performance

Requirements:

• 5+ years of relevant experience in multi-touch marketing campaign development and execution in a B2B/SaaS environment
• Competency in campaign development and execution, buyer’s journey mapping and persona profiling
• Experience working in a highly dynamic startup environment, where you can make big things happen by quickly turning thoughts into action
• Background in the language services, in either the supply-side (LSPs or technology companies) or consumer/buyer side
• Mastery of marketing tools and related platforms such as Hubspot, ZoomInfo, Grafana
• Demonstrated hands-on experience creating multi-touch campaigns that incorporate email, events, advertising, social and sales/SDR outreach
• Experience with digital advertising on social, display and search networks
• Superb writing and communication skills
• Able to work well under tight deadlines and to work with a high degree of independence and autonomy
• Strong data skills - need to be able to run reports, interpret the results and make recommendations and decisions based on findings
• Creative, tactical, and with great attention to details

Why joining Smartcat might be your best move so far

• The ongoing rise of the content economy is causing a massive shift in the language industry. All today’s megatrends AI in the language space, gateway marketplaces in B2B, etc. — are converging at lightning speed. Smartcat’s disruptive business model taps into this $50B industry with a platform where buyers and suppliers connect, collaborate, and leverage our workflow SaaS. 
• You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. 
• While the language industry is big and fragmented enough to keep us busy building a billion-dollar company in the next few years, we are already seeing how the platform naturally expands to adjacent language and content-related verticals, expanding our TAM and making our journey even more exciting. 
• We are a global team of 150+ enthusiastic people. We have been fully remote since 2020, with some locations populated with more “Smartcatters” than others, such as Boston, NYC, SF, the Bay Area, London, Lisbon, and Yerevan.  We strive to grow aggressively, but we also preserve our high performance, engagement, and open feedback culture. As diverse as we are, we love working and having fun together,