Product Marketing Manager, Enterprise

As the Product Marketing Manager in charge of our Enterprise segment, you'll work crafting our products' unique positioning and distinctiveness to make our products stand out in the market. You will develop and execute strategic marketing initiatives catering to our enterprise-level clients. Your primary objective will be to understand the distinct requirements of enterprise customers, create compelling value propositions, and collaborate cross-functionally to ensure our products effectively meet their needs.

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

Vanta's Product Marketing team helps bring this vision to life by defining the new category of trust management, shaping Vanta's positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing, Partnerships, Sales, Product, and Customer Success and revel in connecting these teams to drive the business forward. We care about our customers and their needs and work hard to learn our products – using research and analysis to make them better. We're curious and good at telling stories and managing projects. And on top of all that, we're friendly, open, and understanding people.

Joining our team offers a unique opportunity to shape the success of our products. You'll work alongside talented professionals in a dynamic environment that encourages innovation and creative thinking. 

What you’ll do as a Product Marketing Manager, Enterprise at Vanta:

• Deepen your insights into how key decision-makers evaluate Vanta's offerings and communicate this understanding to the enterprise sales team.

• Craft engaging and informative content tailored to the enterprise audience, such as whitepapers, case studies, presentations, and website content.

• Collect and analyze customer feedback and data to continuously refine and improve our product offerings for, and marketing to, the enterprise segment.

• Develop and execute go-to-market plans for enterprise features and products, including launch strategies, packaging and pricing, buyer personas, and sales enablement materials.

• Collaborate closely with the product and strategic sales teams to develop targeted positioning and messaging that resonates with enterprise customers.

• Conduct thorough market and competitor analysis, providing valuable insights to guide product development, marketing initiatives, and strategic sales efforts.

• Collaborate with product management, demand generation, sales, and customer success teams to ensure alignment and execute comprehensive strategies, covering event programming, sales enablement, and competitive positioning.

How to be successful in this role:

• 6+ years of proven experience in product marketing or related roles, with at least 2+ years focusing on the enterprise segment.

• Strong understanding of enterprise market dynamics, customer needs, and pain points.

• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content.

• Experience in creating and executing go-to-market strategies.

• Collaborative mindset with the ability to work effectively across cross-functional teams.

• Analytical skills to gather insights from market data and make informed decisions.

• Detail-oriented with solid project management skills to handle multiple initiatives simultaneously.

• Proficiency in marketing tools and software.

What you can expect as a Vantan:

• Industry-competitive compensation

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks fully-paid parental Leave for all new parents

• Health & wellness and remote workplace stipends

• 401(k) matching

• Flexible work hours and location

• Open PTO policy

• 9 paid holidays in the US

• Offices in SF, NYC, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevan