Sr. Director, Creative

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

About the Role

We’re seeking a visionary Senior Director, Creative to lead Zenni’s creative organization through its next chapter of brand evolution and growth. This senior role requires a transformative, highly strategic leader who can shape, elevate, and scale our brand across every touchpoint—while building a world-class internal creative function.

Reporting to the VP, Engagement Marketing, you will oversee creative strategy, brand identity, cross-channel execution, and the operational systems that enable breakthrough, high-velocity creative. You’ll lead a multidisciplinary team and partner closely with product marketing, multimedia, performance, product, UX, and e-commerce to deliver work that is not only beautiful and on-brand, but also drives measurable business impact. 

Note: while we are open to remote candidates, we have a strong preference for Los Angeles-based folks who are able to work in a hybrid schedule out of our studio in downtown LA. 

Responsibilities:

• Creative Vision & Brand Leadership: Set and lead the end-to-end creative vision, ensuring all brand expressions ladder up to a unified, future-forward brand strategy. Serve as a key partner to executive leadership in defining how Zenni shows up across categories, audiences, and brand moments. Drive the evolution of visual identity, voice, and brand systems.
• Multi-channel Creative Leadership: Oversee and innovate creative across web, digital, organic social, paid media, video, packaging, retail, IRL experiences, partnerships, and brand campaigns.
• Team Leadership & Organizational Design: Lead and mentor a high-performing creative team. Define the organizational blueprint for a best-in-class internal creative.
• Creative Operations & Process Excellence: Architect operational foundations for speed, quality, and scale. Standardize workflows and ensure cross-functional cohesion.
• Campaign & Content Leadership: Lead integrated campaigns, product launches, and content storytelling that drive brand and business impact.
• Cross-Functional Partnership: Collaborate closely with Product Marketing, Performance Marketing, E-commerce, UX, and CRM.
• Creative Integrity & Output Oversight: Ensure Zenni shows up with a cohesive brand look and feel across all outputs.
• Innovation & Culture: Champion new creative technologies, AI-driven processes, and test-and-learn approaches.

Basic Qualifications: 

• 10+ years of progressive creative leadership experience
• Proven track record leading multidisciplinary creative teams
• Deep expertise in digital design, brand systems, UX/UI, and storytelling
• Portfolio showcasing innovative, cross-channel work
• Strong executive communication skills

Preferred Qualifications: 

• Experience in fast-paced agency or high-growth DTC brand environments is strongly preferred
• Background in fashion, lifestyle, retail, or consumer goods is a plus
• Experience scaling a creative team during brand transformation