Senior Manager, Insights & Analytics, Sports - Brand Consulting

Job Description

Who We Are

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. 

The Role

The CAA Brand Consulting Insights & Analytics Sr. Manager will play a key role in some of our most high-profile client work and new-business initiatives.  This position will lead the development and ‘sell-in’ of Sports, Entertainment, and Impact strategies – partnering with Account leads to advise C-suite clients and their teams on how to leverage data-driven insights across each media channel and consumer touchpoint.  In this role, the candidate will interface day-to-day with our Account team and functional leaders (Creative, Strategy, Business Development, Experiential, etc.), inter-agency leaders, as well as directly with senior clients.  

Responsibilities

• Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across portfolio of clients  

• Utilize third-party, internal, and client-owned research tools to aggregate and analyze marketing data 

• Use data visualization skills and tools to analyze and package reports for key internal and external stakeholders 

• Leverage data to develop new insights with the goal of improving planning and strategy execution 

• Interact directly with internal teams and clients to manage expectations and meet deadlines  

• Partner closely with our Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks 

• Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign and communication strategies, determining the roles of media and creative and ideal touchpoints needed to drive desired outcomes  

• Act as a bridge between internal teams – Account, New Business, Data, Strategy, Creative – facilitating optimal team outputs while balancing efficiency and effectiveness  

• Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities  

• Cultivate relationships across CAA to find and promote new opportunities for clients

Qualifications

• 6-8 years of experience in a data-driven insights and strategic role  

• Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies 

• Strong Excel and PowerPoint skills 

• Highly developed communication skills, both verbal and written, to communicate effectively and persuasively, including ability to present and adapt to different stakeholders  

• Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it 

• Understanding of marketing, brand, and social metrics

• Experience managing, developing, and mentoring junior team members

• Highly developed communication skills, both verbal and written, to communicate effectively and persuasively, including ability to present and adapt to different stakeholders 

• Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it

• Strong analytical skills, ability to think critically and work collaboratively on fast moving projects 

• Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented  

• Experience communicating and providing consultation and advice to clients

• Global experience or experience working on multi-market accounts  

• Knowledge, passion and curiosity on all things culture, sports and entertainment

• Team player and ability to collaborate with junior and