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VP, Marketing (B2SMB Growth & Product Marketing)
SauceNew York City, United Statesfull_timeVerifiedPosted 29 Oct 2025
About the role
VP, Marketing (B2SMB Growth & Product Marketing)
Location: Hybrid (NYC office) or Remote (within the U.S.)Reports to: CEOTeam Size: 1 (Head of Demand Gen)
About UsSauce is a premier restaurant technology platform helping local businesses grow through our commission-free delivery and pickup solution and proprietary delivery optimization technology. We serve a $105B U.S. local restaurant market. With headquarters in Miami, New York, and Tel Aviv, Sauce is on a mission to empower restaurants to own their digital and delivery business — and to build the consumer experience that connects them directly to their customers. Our team combines decades of restaurant tech experience with deep expertise across sales, marketing, product, and operations to create an industry-changing platform for both restaurants (B2B) and consumers (B2C).
The OpportunityWe’re looking for a marketing architect to design and scale Sauce’s B2B growth and product marketing engine, transforming our validated product-market fit into market-leading dominance. This role focuses primarily on driving growth, product marketing, and pipeline generation for our restaurant (B2B) platform while partnering cross-functionally on emerging B2C initiatives to ensure a unified go-to-market strategy. You’ll report directly to the CEO, lead and mentor the demand generation function, and play a pivotal role in shaping how Sauce connects both sides of the marketplace — restaurants and diners — through data, creativity, and technology.
What You’ll OwnStrategic LeadershipLead Sauce’s B2B Growth & Product Marketing strategy, reporting directly to the CEO.Own marketing performance and ROI across acquisition, lifecycle, and demand generation channels.Collaborate with Brand & Communications, Sales, RevOps, Product, and Customer Success to align messaging, positioning, and funnel optimization.Partner with Product and Brand on early B2C initiatives to connect restaurant and consumer growth loops.Translate business goals into actionable marketing strategies that directly drive ARR and customer adoption.
Build + DoDesign and execute the growth engine — build scalable systems and personally run key plays when needed.Ship early wins that demonstrate pipeline acceleration and measurable ROI.Balance high-level strategy with hands-on execution and experimentation.
Own RevenueManage the marketing P&L with full accountability for CAC, LTV, payback, and pipeline-to-ARR conversion.Build visibility across the funnel, identify leaks, and fix them fast.Partner with Sales and RevOps to create a unified revenue engine that drives predictable growth.
Hands-On SkillsStay fluent in the tools: HubSpot, GA4, ad platforms, SQL, and AI automation.Use data and experimentation to inform decisions and optimize campaign performance.Continuously test, learn, and refine to uncover new growth levers.
Team LeadershipManage and mentor the Demand Generation Manager, with a plan to expand as growth accelerates.Hire and develop A-players who operate with ownership and excellence, while keeping the team lean.Foster a culture of strategic thinking, proactive problem-solving, creativity, communication, and continuous improvement.
Positioning & Brand AlignmentPartner with the Brand & Communications team to turn Sauce’s story into demand.Lead product marketing strategy — defining positioning, messaging, pricing, and competitive differentiation.Ensure Sauce’s narrative resonates deeply with restaurant owners and operators, making Sauce the obvious choice in restaurant technology.
What Success Looks LikeFirst 90 Days — Audit & ArchitectAudit Sauce’s full funnel and identify key growth levers across both B2B and consumer touchpoints.Deliver a 6–12 month growth blueprint detailing how marketing will drive significant ARR and user growth.Drive measurable, high-impact quick wins that demonstrate a bias toward action and the ability to execute against the plan immediately.Ship early experiments and optimizations that accelerate the B2B pipeline and strengthen the B2C acquisition loop.Build confidence through visible progress while laying the foundation for scalable, data-informed growth systems.
First Year — Build & ScaleEstablish a high-performing B2B growth engine driving a significant share of new AR
Location: Hybrid (NYC office) or Remote (within the U.S.)Reports to: CEOTeam Size: 1 (Head of Demand Gen)
About UsSauce is a premier restaurant technology platform helping local businesses grow through our commission-free delivery and pickup solution and proprietary delivery optimization technology. We serve a $105B U.S. local restaurant market. With headquarters in Miami, New York, and Tel Aviv, Sauce is on a mission to empower restaurants to own their digital and delivery business — and to build the consumer experience that connects them directly to their customers. Our team combines decades of restaurant tech experience with deep expertise across sales, marketing, product, and operations to create an industry-changing platform for both restaurants (B2B) and consumers (B2C).
The OpportunityWe’re looking for a marketing architect to design and scale Sauce’s B2B growth and product marketing engine, transforming our validated product-market fit into market-leading dominance. This role focuses primarily on driving growth, product marketing, and pipeline generation for our restaurant (B2B) platform while partnering cross-functionally on emerging B2C initiatives to ensure a unified go-to-market strategy. You’ll report directly to the CEO, lead and mentor the demand generation function, and play a pivotal role in shaping how Sauce connects both sides of the marketplace — restaurants and diners — through data, creativity, and technology.
What You’ll OwnStrategic LeadershipLead Sauce’s B2B Growth & Product Marketing strategy, reporting directly to the CEO.Own marketing performance and ROI across acquisition, lifecycle, and demand generation channels.Collaborate with Brand & Communications, Sales, RevOps, Product, and Customer Success to align messaging, positioning, and funnel optimization.Partner with Product and Brand on early B2C initiatives to connect restaurant and consumer growth loops.Translate business goals into actionable marketing strategies that directly drive ARR and customer adoption.
Build + DoDesign and execute the growth engine — build scalable systems and personally run key plays when needed.Ship early wins that demonstrate pipeline acceleration and measurable ROI.Balance high-level strategy with hands-on execution and experimentation.
Own RevenueManage the marketing P&L with full accountability for CAC, LTV, payback, and pipeline-to-ARR conversion.Build visibility across the funnel, identify leaks, and fix them fast.Partner with Sales and RevOps to create a unified revenue engine that drives predictable growth.
Hands-On SkillsStay fluent in the tools: HubSpot, GA4, ad platforms, SQL, and AI automation.Use data and experimentation to inform decisions and optimize campaign performance.Continuously test, learn, and refine to uncover new growth levers.
Team LeadershipManage and mentor the Demand Generation Manager, with a plan to expand as growth accelerates.Hire and develop A-players who operate with ownership and excellence, while keeping the team lean.Foster a culture of strategic thinking, proactive problem-solving, creativity, communication, and continuous improvement.
Positioning & Brand AlignmentPartner with the Brand & Communications team to turn Sauce’s story into demand.Lead product marketing strategy — defining positioning, messaging, pricing, and competitive differentiation.Ensure Sauce’s narrative resonates deeply with restaurant owners and operators, making Sauce the obvious choice in restaurant technology.
What Success Looks LikeFirst 90 Days — Audit & ArchitectAudit Sauce’s full funnel and identify key growth levers across both B2B and consumer touchpoints.Deliver a 6–12 month growth blueprint detailing how marketing will drive significant ARR and user growth.Drive measurable, high-impact quick wins that demonstrate a bias toward action and the ability to execute against the plan immediately.Ship early experiments and optimizations that accelerate the B2B pipeline and strengthen the B2C acquisition loop.Build confidence through visible progress while laying the foundation for scalable, data-informed growth systems.
First Year — Build & ScaleEstablish a high-performing B2B growth engine driving a significant share of new AR
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