Apply now for a career that puts wellbeing first!

GET TO KNOW US

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. 

THE OPPORTUNITY

We are hiring a B2B PAID MEDIA SENIOR MANAGER to our MARKETING team in NEW YORK! 

As part of our Marketing team, you will be responsible for all Paid Media, reporting to the Global lead of Paid Media, and leading efforts to generate leads and increase ROAs.

YOUR IMPACT

• Drive revenue growth in B2B and B2C audiences through Paid media strategies: Launch, optimize, and track paid advertising campaigns to acquire new MQLs, SMBs, and end-user subscriptions leading a team of Paid Media specialists.
• Provide strategic and hands-on leadership on budget allocation, highly analytical cost optimization, campaign structure, and reach/frequency strategies to improve ROAs, CPL, and CPA. Manage Paid Media through completion: strategy, design, operations, and reporting.
• Coordinate the development of effective campaigns, including keyword lists and creative approval (with agencies and internal teams), finding innovative and cost-effective ideas to increase ROI in the US, Latam, and Europe.
• Implement successful tracking and reporting for Revenue and Lead Generation from Paid channels, working with Analytics and Martech teams.
• Build Media plans, forecast the impact initiatives, and regularly identify and implement new opportunities to improve current processes and approaches. Define spending across channels considering seasonality, channel scalability, and key market growth targets.
• Build hypothesis-based tests, identify opportunities, and run AB tests in segmentation, channel, content, and CTA in order to optimize ROAs.
• Identify opportunities for improvement in existing business processes and apply solutions to remove bottlenecks and improve the team's efficiency.
• Manage and develop a specialized team of paid marketing strategists and an external agency.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Minimum of 4 years of experience in digital advertising and online media buying (SEM, paid social, retargeting, display), including enterprise-level clients with a focus on ROAs and lead generation;
  
• Proven track record of managing CPL, CPA, ROAS, and revenue goals with a demonstrated history of driving profitable results at scale;
  
• Experience with Growth experimentation methodologies, attribution models, and A/B testing;
  
• Experience leading cross-functional teams and global projects with multiple stakeholders, including data analytics, creative teams, and sales;
  
• Strong analytical skills for robust data-driven decision-making. A natural affinity for numbers, analytics, and the detailed workings of complex systems;
• Experience with implementing B2B and/or B2C attribution models;
  
• Good proficiency in Excel and previous experience using it to build models and forecasts;
  

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in Paid Media and Data-driven mindset are mandatory requirements.

WHAT WE OFFER YOU

We want Gympassers to live healthier and happier lives, both in and out of work. That's why we have a comprehensive Total Rewards approach that encompasses benefits, compensation and personal growth opportunities within a high-performance, inclusive, and supportive environment. 

We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:

WELLNESS: health, dental, vision, and life insurance 

FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee prefer