Marketing Manager

There’s a Place for You at Capital

A career at Capital Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Capital Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate in Maryland, Virginia, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Within Capital Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Marketing Manager

The Opportunity:

Capital Electric, a billion-dollar operating company representing the largest electrical distributor in the world has an immediate opening to join our Marketing team. We are looking for an enthusiastic Marketing Manager to help us in our overall marketing efforts. You will be an integral part of the strategy, development, and execution of a variety of marketing initiatives – with a focus on marketing program management and digital marketing. Our goal is to deliver valuable, effective marketing programs that will significantly contribute to the growth and long-term success of our organization.

Successful candidates must have a strong work ethic with the ability to learn and adapt quickly. You will manage our Marketing Team and report directly to the Director of Marketing, you will be working in a fast-moving environment managing multiple projects at once, while closely collaborating with others. Consequently, this role requires a high level of creativity, attention to detail, project management, presentation skills, and the ability to effectively communicate ideas.

This position will be located on-site at our corporate office in the Washington, DC area, with the opportunity for flexible/hybrid work.

Salary: $90,000 - $140,000 / annually with bonus potential
 

Essential Duties & Responsibilities:

• Provides value proposition development, messaging strategies, marketing insights that support and drive company new business strategies and omni channel approaches.
• Manages the marketing budget, including, major events, promotions, materials, and market development funds.
• Hires, trains, and conducts performance evaluations and assigns tasks for marketing staff.
• Develop and execute comprehensive digital marketing strategies, including social media, paid and organic campaigns.
• Create and maintain the department master marketing calendar.
• Reviews and evaluates overall effectiveness of marketing programs and services by managing the reporting for department KPI’s.
• Collaborate closely with marketing team members and other internal stakeholders (e.g., sales, purchasing, operations) to ensure alignment and successful implementation of marketing initiatives. 
• Effectively utilize communication vehicles to effectively promote products, services, customer events, eCommerce platform, and overall company brand.
• Implement strategies and support administration of manufacturer marketing co-op programs. 
• Work with external teams, agencies and vendors to execute effective marketing programs.
• Identify marketing trends and key opportunities for innovation.
• Performs other projects or special assignments as required.

Qualifications:

• 5+ years’ experience in B2B marketing, digital marketing, advertising, or related field.
• 1+ years’ of team management/supervisory experience
• Bachelor's degree in marketing, business, or related field.
• Excellent organizational and time management skills; Strong attention to detail.
• Ability to prioritize and multitask in a fast-paced environment.
• Strong written and verbal communication skills.
• Fast learner with ability to problem solve.
• Demonstrated success in social media strategy development and execution.
• Strong expertise in digital marketing, including paid and organic strategies.
• Good understanding of analytics, data, and reporting in Google Analytics or similar tools is preferred.
• Proficienc