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Sr. Director, Field Sales
AnsiraUnited Statesfull_timeVerifiedPosted 20 Jan 2023
About the role
In a world where it’s never been harder for brands to capture and keep customers, experience is everything. An independent, global marketing agency, Ansira believes designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. That’s why Ansira arms brands and their sales partners with solutions to make those experiences possible: strategy, performance marketing, loyalty marketing, martech consulting and integration, channel partner marketing, and local marketing activation. For more information, visit Ansira.com or LinkedIn.
The SR. Director of Field Sales reports to the Sr. VP of Field Sales and is the key strategic business leader that drives the sales strategy and execution of Ansira’s full suite of digital marketing products. This role will be responsible for defining, supporting, and delivering on strategic objectives and plans. The Sr. Director of Field Sales is responsible for all resource allocation including but not limited to financial budget and personnel.
The SR. Director of Field Sales reports to the Sr. VP of Field Sales and is the key strategic business leader that drives the sales strategy and execution of Ansira’s full suite of digital marketing products. This role will be responsible for defining, supporting, and delivering on strategic objectives and plans. The Sr. Director of Field Sales is responsible for all resource allocation including but not limited to financial budget and personnel.
Duties/Responsibilities:
- Develop, coach, motivate and lead a sales team of quota-carrying sales reps
- Establish GTM strategy, sales planning, sales segmentation, territory design, sales quota, commission plan design & administration, and KPI/scorecard framework all with the goal of exceeding short- and long-term financial goals.
- Lead the execution of multiple strategic cross-functional projects that will have immediate and direct impact to increase bookings, productivity, and overall efficiency in meeting companywide objectives.
- Conduct an in-depth analysis of our business and develop a deep understanding of key value drivers to identify growth opportunities. Must understand both the auto and non-auto industries and how they compliment each other, and function as standalone products.
- Develop key insights for executive-level presentations and drive critical business decisions
- Own the strategy for instrumenting sales operations to ensure systems, processes, and goals are aligned.
- Be responsible for end-to-end funnel visibility and analysis, campaign effectiveness, managing SalesForce data and overall business impact.
- Responsible for the full cycle employee experience from recruiting, onboarding, performance management and offboarding of team members.
- Guide sales team through a consistent and prescriptive sales process
- Develop sales team’s critical skill sets and competencies. Provide skill coaching and attend client sites with reps on a regular basis to ensure measurable progress.
Required Skills/Abilities:
- 10+ years’ experience leading a Field Sales team
- Excellent analytical, business intelligence and project management skills.
- Experience with Salesforce, the Salesforce ecosystem, and other sales-related software
- Ability to lead and facilitate cross-functional initiatives.
- Expertise in business analytics, key performance indicators and dashboards.
- Ability to analyze quantitative data to determine program effectiveness, ROI, forecasting.
- Budget management experience and financial analysis skills.
- Excellent verbal, written, and interpersonal skills.
Education and Experience:
- BA/BS degree supported by sales or sales operations experience.
- Demonstrated track record of top performance
- Strong leadership/management skills with the ability to motivate staff and lead change
- Excellent interpersonal and organizational skills
- Proven track record building internal and external relationships
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