Senior Brand Manager, Diagnostics & Digital Health

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?

This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.

The Sr. Manager, Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance, oversee marketing material development, and guide the sales team to meet marketing goals. Specifics include:

• Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
• Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line
• Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
• Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution
• Evaluate brand performance, provide briefs, and oversee the development of marketing materials
• Recommend product development and enhancements based on brand performance and feedback from customers
• Conduct competitive product analysis and market research on consumer behavior and the professional audience
• Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
• Collaborate with internal and external stakeholders to achieve objectives
• Drive execution programs aligned with brand strategies
• Ensure that promotional materials and selling tools conform to quality standards
• Partner with the Director of Marketing on new product launch activities and coordinate international brand management
• Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
• Execute channel product positioning and competitive selling strategies
• Manage budget and expenses, planning, and forecasting
• Provide support on specific projects undertaken by the Marketing Team
• Partner with internal stakeholders on government Request For Proposals (RFP)
• Develop and organize events, ensuring the planned level of distribution and systematic implementation of new products
 

Primary Responsibilities:

• Develop and implement annual Marketing Plans across the portfolio

• Technical SME for US Marketing Organization

• Collaborate with sales leadership to segment and target customer base

• Responsible for identifying trends and implementing action plans to address market needs

• Build promotional messaging including sales materials, professional campaign, conference presence and digital assets

• Work with Business Development team to develop KOL (Key Opinion Leader) plan and podium presence

• Leverage internal and external data to strengthen portfolio value proposition

• Collaborate with medical affairs team to ensure claim development for lifecycle management

• Presentations to Marketing Leadership, C-Suite and Sales Organization (400+)

• Work closely with cross-functional CORE team to deliver brand essentials to the market

• Develop business models to use comprehensive portfolio to drive business across larger Alcon

• Lead A&P marketing budget while ensuring planned return on investment

• Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels

• Work with Legal and Regulatory to ensure compliant messaging and promotion

• Champion portfolio objectives and strategic alignment across organizational functions

• Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals

Key Requirements/Minimum Qualifications:

• Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)

• The ability to fluently read, write, understand and communicate in English

• 7 Years of Proven Experience

How to Thrive at Alcon:

• Benefit from working in a highly