Associate Director, Marketing

Position Title:

Associate Director, Marketing

Time Type:

Full time

Position Summary and Qualifications:

The Associate Director of Marketing serves as an essential member of the marketing team, responsible for leading and developing all enrollment marketing and advertising workflows and processes. This role involves collaboration with various MarComm units and encompasses project management, planning, and execution of marketing campaign components, ensuring alignment with the overall campaign strategy. This position is crucial for delivering all revenue-generating marketing initiatives in accordance with strategic objectives, timelines, and budget constraints.

Additionally, the Associate Director provides proactive counsel to the Senior Director of Marketing and the AVP of Marketing regarding campaign strategies, workflow challenges, and resource management at the team level. The Associate Director oversees the division's project management system, Workfront, establishing usage standards, creating templates, training new staff, and consistently identifying opportunities to enhance the software's effectiveness. Furthermore, the Associate Director supports the Senior Director of Marketing, manages relationships with agencies (including media buying and creative partners), and oversees a print collateral budget of $250k.

Reporting to the Senior Director of Marketing, the Associate Director also provides assistance to the AVP of Marketing and other senior leaders within the division as required.

Essential Duties & Responsibilities:

• Sets usage standards, builds templates, optimizes and trains employees on WorkFront. 

• Leads and coordinates marketing campaigns from inception through to delivery (over 300 pieces), ensuring that each stage of the project is satisfactorily completed according to creative brief, budget, resource and deadline deliverables

• Works with campus partners in enrollment management, financial aid, career center and within the schools and colleges, to gather project needs, details, edits, and approvals for each project. 

• Works directly with the colleagues in creative, communications, marketing and web for project reviews, edits and final sign-off, ensuring all materials are delivered on-schedule.

• Manages a $250k print collateral budget.

• Assists the Senior Director of Marketing with campaign strategy, ideation, workflow and resource management.  

• Manages daily relationships with  external vendors in media buying, creative etc.

• Leads weekly status calls and meetings with internal and external stakeholders. Ensures that each staff member knows the assignments that they need to complete and the due dates. Act as the mediator between all team members to establish and re-evaluate priorities

• Works with the Associate Director of Marketing Analytics to analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future of marketing campaigns by maintaining and reporting on A/B testing in Workfront 

• Supervises 1-2 marketing specialists.

Secondary Duties & Responsibilities:

• Assists the Associate Director, Marketing Analytics  as a divisional training resource for the division’s project management system, Workfront.

• Maintains professional and technical knowledge by attending online marketing webinars and reviewing professional publications

• Other duties as assigned

Qualifications: (Education/Training and Experience Required)
Required:

• Bachelor’s degree in marketing, advertising, communications or related field.

• 3+ years of experience working in a marketing department or agency setting; higher education experience preferred

• 5+ years of project or account management experience

• Demonstrated ability to prioritize and project-manage work and manage multiple tasks and deadlines simultaneously and in a highly organized fashion.

• Proven experience in managing paid media strategies; advertising processes; ad development; digital marketing fundamentals (e.g., lead generation form creation and ad tracking and reporting); marketing collateral development, design and printing; branding and promotions.

• Experience working with creative teams, printers and other vendors.

• Excellent written, organizational, communication, interpersonal, and presentation skills.

• Strong attention to detail and ability to exercise good judgment.

• Ability to work independently and with a team of technical and non-technical staff.

• Skilled at working under pressure.

Preferred:

• Knowled