Senior Brand Manager (f/m/x)

<h2><strong>The role: What's in the Box</strong></h2> <p>Are you ready to turn one of the most prominent e-commerce brands into the Netherlands’ ultimate "Love Brand"?</p> <p>As our <strong>Senior Brand Manager NL</strong>, you will take full ownership of all brand-related activities for the Dutch market. Your ultimate goal is to drive Brand Consideration and Brand Equity, deeply embedding our brand into Dutch culture.</p> <p>This is not a traditional, siloed branding role. You will operate within a fast-paced, complex <strong>matrix organization</strong>, bridging local execution with global strategy. We need a commercial, highly strategic marketer who possesses an elite track record in <strong>end-to-end campaign management</strong>, exceptional <strong>agency governance</strong>, and specific expertise in driving high-converting <strong>D2C retail campaigns</strong> that bridge customer centricity with short-term performance. Crucially, you will work in lockstep with our <strong>Growth Marketing</strong> team, ensuring that high-impact brand equity seamlessly fuels the performance funnel to drive scalable business growth.</p> <h2><strong>What you’ll do: The Recipe</strong></h2> <ul> <li><strong>Drive Local Strategy & Brand Equity:</strong> Own and execute a winning brand strategy for the Dutch market that aligns with our global brand framework while staying hyper-relevant to local consumer insights and trends.</li> <li><strong>Campaign Management:</strong> Lead the orchestration of the campaign calendar and end-to-end large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, and Activations) from brief to PCR, including Hockey sponsorship and large influencer collabs.</li> <li><strong>Accelerate D2C Retail Campaigns:</strong> Design and execute tactical, high-performing D2C retail marketing campaigns. You will know exactly how to leverage performance mechanics and brand storytelling simultaneously to drive acquisition, retention, and brand loyalty.</li> <li><strong>Navigate the Matrix:</strong> Act as a master collaborator within a matrix organization. You will work in close lockstep with local marketing operations (Media, PR, Social, Product Marketing) and Global Brand teams to ensure seamless alignment and buy-in.</li> <li><strong>Elevate Agency Management:</strong> Manage, challenge, and inspire our creative, media and PR agency partners. You will set high standards for output, negotiate effectively, and ensure agencies deliver cutting-edge, thumb-stopping, and cost-effective work.</li> <li><strong>Data-Driven Optimization:</strong> Turn consumer insights and campaign data into actionable initiatives. You w