Marketing Generalist

Position Description

RubiconMD is looking for a Part-time Marketing Generalist to join our team in supporting RubiconMD’s marketing initiatives. We’re seeking someone eager to contribute to multi-channel marketing within the healthcare industry on a part-time basis. 

The ideal candidate will support both offline and digital initiatives across a variety of marketing projects. This role will be responsible for assisting in the creation of marketing communications, deploying content across owned and paid channels, as well as supporting in-office logistics out of our Midtown NYC office.

As our Marketing Generalist, you’ll hone your skills and learn to balance a variety of responsibilities and projects while being part of a fun, energetic team who is passionate about investing in your growth.  

Join us in our mission of improving equitable access to healthcare.

Key Responsibilities include:

As the Marketing Generalist, you will be responsible for:

General

• Work with the VP of Marketing, and marketing team members on a broad array of projects

• Research related to tactical marketing projects, healthcare marketing, and target audiences

• Content auditing, editing, revisions, and support with asset management

Events and Webinars

• Assist with the coordination of virtual and in-person conferences and events

• Execute promotional plans for events, inclusive of web, social, blog, email, and print collateral

• Assist in drafting and coordinating webinar/presentation content 

• Research relevant industry events for our target audiences

• Support with planning, sponsorship, etc

Social Media and Website

• Help create and post compelling and relevant visual and written content reflecting RubiconMD to social media channels

• Scheduling social media posts every month with respective creative and copy via Hootsuite

• Schedule targeted social media advertisements across LinkedIn and Meta Business Suite

• Work with team members to collect and review social media analytics to gauge and/or improve the effectiveness of social media strategies

• Support copyediting and posting of blog content on the RubiconMD website through Wordpress

Email

• Draft email copy and build emails in Marketing Cloud Templates

• Manage email calendar and deployment scheduled in Salesforce Marketing Cloud 

• Support A/B testing and analytics 

Desired skills and experience:

• Bachelors degree in marketing, communications, or similar certifications

• Experience with event planning or similar project management experience

• Familiarity with managing a content calendar, social media platforms, and scheduling

• Coursework in digital marketing or familiarity through self-guided online learning

• Excellent verbal and written communication skills, plus a passion for marketing

• The ability to multitask and flexibly balance competing priorities and timelines

• Experience working with the following tools; Asana, Hootsuite, Salesforce Marketing Cloud, Meta Business Suite, and LinkedIn Ads 

Compensation

The hourly rate will be between $40-65/hr. Compensation for the successful candidate will be determined by the candidate’s unique combination of knowledge, skills, competencies, and experience. This is a contract role for 6 months.

Our Hiring Philosophy

RubiconMD’s founding mission is to democratize medical expertise, so that all patient populations have access to the care they need. To deliver on this, we focus on empowering primary care providers, who we believe are the key to a thriving, equitable healthcare system. It’s no small order, but we can achieve it with the right team. That’s why we hire people with drive and leadership, who are also highly accountable—to each other, to the providers we serve, and to the impact we exist to make.

RubiconMD is an equal opportunity employer and prohibits discrimination against persons of any kind based on race, color, religion, gender, sexual orientation, nation of origin, age, disability, and genetics.

**COVID-19 vaccination is a condition of employment unless there is a legally protected reason for an accommodation.