Senior Customer Marketing Manager

Open Source has taken over the world of software development; however, the largest trade-off still persists: security. Companies spend an enormous amount of time and resources patching and fortifying open source software in order to ship with confidence & compliance. 

Founded by the industry's leading experts on open source software, security and cloud native development, Chainguard has built the largest library of open source software that is secure by default. Customers including Snowflake, Canva, and HPE rely on Chainguard to build securely with open source software across the organization.

Chainguard is the safe source for open source.

About Us

We live and breathe our company values:

We are customer obsessed - Our true advantage is the strength of our relationships with customers through collaboration, empathy, and responsiveness.  We establish trust as we educate, advocate, and listen to their needs.  Our focus is on delivering solutions to our customers that create value and make their lives better. 

We have a bias for intentional action - We’re a start-up and we need to move fast. However we need to move fast through intentional action to make sure we’re able to deliver quickly and efficiently on what is most impactful to our collective success.  We prioritize, plan, try things, and fail fast.  We think about how what we do impacts other teams and communicate our progress - owning the whole solution from start to finish. If we move fast enough, we can make two or three mistakes, learn, and correct them before competitors even make their first decision.

We don’t take ourselves too seriously (but we do serious work) - Though we are solving an important problem which takes focus and a degree of seriousness, we don’t take ourselves too seriously while we do.  We laugh, have fun, embrace uniqueness, and enjoy the journey. Together.

We trust each other and assume good intentions - We hire great team members and trust them to do their work. We’re transparent with data, news, and decisions - positive or negative - to empower team members to make well informed decisions. Showing up for each other fully means we celebrate each other’s accomplishments as well as give compassionate direct feedback when needed.  We always default to assuming good intentions.

The role in a nutshell:

Chainguard’s innovative story is best told through the lens of our customers. In this role, you will build a program based entirely on that belief by championing our customers and amplifying their success stories. 

We are looking for our first customer marketing hire  to lead our advocacy and reference programs, helping us to share best-in-class stories and use cases across segments, industries and products. In this role you will work closely with our sales, product, and customer success teams to identify and promote our top champions, build long-lasting relationships with our top customers, and bring their stories to life across all channels.

What you'll do: 

• Establish the strategy for customer storytelling across programs, ultimately highlighting a variety of customer stories across verticals, geographies, segments, and use cases
• Define KPIs for the program, evangelize those metrics with go-to-market leaders, and ultimately track the success of customer stories
• Uncover new customer champions for case studies, customer testimonials, logo approvals, speaking opportunities, peer reviews, and more
• Collaborate cross-functionally with sales, customer success, and product teams to identify and recruit new champions
• Create compelling content, such as case studies, blogs, videos, presentations, and more; recruiting, interviewing, and securing customer approvals
• Manage and evolve ongoing customer programs and advocacy efforts, such as events, reviews, and more
• Create customer reference materials at scale using our reference platform and drive advocacy activities within our customer community
• Find opportunities to creatively celebrate customers' significant milestones and their contributions in elevating Chainguard’s brand

What we're looking for: 

• 8+ years in customer marketing and advocacy; experience working in technology, SaaS, and security
• Proven ability to understand technical products and discern the quality of use cases for storytelling
• A customer obsessed mindset and passion for storytelling
• Excellent communication and presentation skills
• Experience working with executives, both internal and external
• Cross–functional project management skills
• A willingness to ad