Jobs and Careers

Senior Digital Marketing Specialist

United States - Remote, United StatesRemotefull_timeVerifiedPosted 8 Jul 2025

💰 $76,076/yr($44,816/yr – $76,076/yr)

About the role

Are you a results-driven digital marketing professional looking to make a significant impact? ReSource Pro is seeking a talented Senior Digital Marketing Specialist to join our dynamic Marketing team. In this role, you'll be instrumental in driving revenue and qualified leads through strategic digital marketing initiatives. This is an exciting opportunity to work remotely with a collaborative team. You'll contribute to our growth by driving impactful digital marketing strategies and continuously optimizing our online presence.
All remote positions are based in the United States, and candidates must reside within the U.S. to be eligible for consideration.
Your role...As a Senior Digital Marketing Specialist, you will be responsible for utilizing a range of digital marketing tactics, including SEM/PPC, Digital Publications, and LinkedIn Advertising, to achieve our revenue and lead generation goals. You'll leverage cutting-edge marketing systems like SEMrush and Hotjar to analyze, monitor, and report data, ultimately driving website traffic and increasing conversion rates for our Business Development and Marketing teams.
Within your first year you will...

Utilize platforms like SEMRush and Google Ads to research opportunities for digital marketing improvements and campaign optimization.
Conduct keyword research to boost traffic and suggest optimizations for page titles.
Maintain first-page placement for relevant Google searches and ensure keyword optimization on blogs and the website.
Execute and monitor digital advertising campaigns across various platforms (e.g., digital publications, social media) to target qualified leads, increase traffic, and improve conversion rates.
Provide recommendations on adjusting marketing spend based on performance.
Manage all website development projects, ensuring timelines are met and best practices for SEO, layout, CTAs, and metadata are implemented in collaboration with content, design, and development teams.
Monitor webpage performance and suggest improvements to enhance site performance, search rank, and domain authority.
Monitor the corporate website for best practices and report on analytics.
Run reports from Google Analytics and Salesforce to identify traffic sources and customer pathways.
Utilize WordPress for content, image, and metadata updates to increase lead visibility.
Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends.

What you need to be successful...

Bachelor's degree in Digital Marketing, Marketing, or a related field.
4-5 years of experience in Digital Marketing and/or Marketing Communications.
3+ years of experience with Google Analytics, Google Adwords, LinkedIn, Search Engine Marketing (SEM), Pay Per Click (PPC), and Search Engine Optimization (SEO).
2+ years of experience with CRM Marketing tools such as Salesforce or Marketo.
Preferred Certifications: Google Analytics and/or Google Adwords certificate.
Proactive, self-starter, and a strong team player with excellent interpersonal and communication skills.
Comfortable working with senior leadership and able to manage multiple project deadlines under pressure with a positive attitude.
Meticulous attention to detail, strong analytical skills, and a curious mindset always seeking to learn and self-improve.
Solid understanding of marketing campaign elements and brand guidelines.