Senior Manager, Insights and Analytics

 

Golin is looking for a dynamic Senior Manager, Data Analytics and Insights, to join our rapidly expanding, award-winning team.  

 

Riding the wave of recognition and award-winning work, the Senior Manager, Data Analytics and Insights has an incredible opportunity to serve as the day-to-day manager of client programs, deliverables, and campaigns that help promote and protect the brand in New York/Dallas and keep Golin on top.  

 

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create. 

 

If you're a unique blend of digital analyst and creative problem solver, with a knack for turning data into compelling stories, we want you. Your deep understanding of digital and social analytics, combined with your ability to synthesize insights from diverse sources, will make you a valuable asset to our innovative team. 

 

You are a strategic guru and trusted client counselor who leads with data.  You will be responsible for accurate and efficient data collection and reporting across a variety of sources and platforms. You turn complex information into concise and compelling data stories. 

 

Please note, we are looking for someone preferably located in Dallas, however, are also open to someone located in New York.

 

What you will do: 

• Help lead the day-to-day team and serve as a key client contact
• Use Sprinklr, Talkwalker, Meltwater, and other tools for social and media audits, setting up dashboards, and monitoring and analyzing results on a regular cadence (daily/monthly/quarterly) with minimal supervision. 
• Set KPIs and benchmarks that measure meaningful impact on our client’s business 
• Transform data into actionable insights through strategic storytelling. 
• Develop measurement strategies that align with client priorities. 
• Collaborate with colleagues to develop reports and presentations that embrace a Smart Brevity approach 
• Assist with primary research needs, specifically survey design and analysis 
• Anticipate problems and provide recommended solutions  
• Use your time wisely to address needs promptly and manage expectations effectively 
• Stay updated on best-in-class measurement across social and earned media
• Demonstrate an interest in AI trends and methodologies related to measurement 

 

What you have: 

• Bachelor’s degree in integrated marketing, communications, journalism, or related field.
• 5-7 years in analytics and digital solutions, ideally within a PR agency. Preference for experience within a PR agency.
• Advanced proficiency and understanding or quick adoption of tools like Talkwalker, Meltwater, Quid, Infegy, and SimilarWeb 
• Proven track record of creating effective databases and dashboards 
• Expertise in turning diverse data sources into clear, actionable stories 
• Experience in survey methodology, design, and analysis 
• Exceptional time management and adaptability across teams and accounts 
• Strong motivation and collaboration skills, with excellent communication 
• Ability to build and maintain trust across various teams 
• Proficiency in setting expectations, providing updates, and troubleshooting potential issues 
• Outstanding writing and presentation abilities 

 

 

About Us: 

 

Golin is a progressive public relations agency designed to reach a profoundly diverse global market. Our ambition is to not only adapt to the rapidly evolving landscape of AI but to lead the charge. We are committed to upskilling our workforce and integrating AI into our daily work to maximize the value we deliver to our clients.

Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer