Senior Campaign Executive, PR (B2B Tech)

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 1,500 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.

Purpose of the role

The Senior Campaign Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focused role within the Account Servicing team, a Senior Campaign Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams and media contacts.

Key responsibilities and tasks

Client Management

• Assists the Campaign Managers and Campaign Directors with the management of clients and projects
• Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
• Maintains assigned relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services
• Manages communication with select clients and ensures deadlines and service agreements are met consistently
• Participates in the business development process by supporting with pitch preparation and research

Media Relations

• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
• Directly pitches engaging content to journalists, bloggers and analysts on an on-going basis
• Assists in the management of press/analyst tours, briefings and meetings
• Reviews and refines campaign programs at a tactical level, ensuring on-going relevance and adapting plans where necessary
• Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
• Researches, identifies and approaches appropriate media contacts (eg. journalists, bloggers, analysts) on an ongoing basis
• Identifies and secures standing opportunities such as columns and Q&As with a wide range of industry and national news platforms
• Continually builds a solid understanding of the media landscape across national, regional, industry-specific and vertical channels
• Attends and coordinates industry events with a view to growing and strengthening individual and TEAM LEWIS media network

Content

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Understands and develops knowledge around how to find a good news angle or hook
• Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
• Works with content specialists to ensure a consistent level of quality for all written content
• Uses insight to create valuable briefing sheets for clients to use during their press briefings

• Reviews content drafted by Interns/Campaign Executives/Campaign Coordinators, providing feedback and guidance

Digital/Social Media

• Uses social media platforms to expand own network, develop media relationships and positively impact client results
• Pitches additional digital content including infographics, animations and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions and