VP, Research and Analytics

It is an exciting time to be part of the PatientPoint team! As the clear leader in the point-of-care industry, we offer an ideal, people-focused place to innovate, positively impact patient education and doctor-patient connections, and be inspired to build a great career. 

POSITION OVERVIEW 

The Vice President, Research and Analytics is an operational people leader whose teams drive client confidence and measure client outcomes, supporting profitable growth via strong campaign renewals and upsells. This individual will lead the Research and Analytics teams who analyze the sales impact of point-of-care (POC) marketing campaigns, assess the business impact for PatientPoint clients, and present results to help these clients decide how to improve the performance of future campaigns.  

We need a seasoned strategy and insights leader who excels in “storytelling,” who can connect dots and help influence a diverse set of clients – working to support new and continued investment in the Pont of Care channel and PatientPoint. As a situational leader, this new VP will prioritize business needs while engaging, developing, and inspiring internal talent.  

 

SCOPE OF RESPONSIBILITIES 

Program Impact – A critical aspect of this role is to collaborate with PatientPoint’s client-facing Sales teams, with clients (sales, marketing, analytics contacts), with ad agencies, and with data suppliers to measure, assess and report on PatientPoint campaign results and a case for continued program investment and optimization. This requires an ability to interpret multiple data sets, as well as apply industry insights and brand strategies to help craft a compelling story that convinces clients of PatientPoint’s value as a POC business-building tool. 

Technical Expertise – This individual must bring deep knowledge and experience in applying a wide range of research and analytic methodologies that will bring clarity and drive action. This team conducts qualitative and quantitative research on PatientPoint programs, develops campaign measurement strategies for OTC and consumer health and wellness brands, as well as conducts health outcomes studies for provider customers. This person must also stay ahead of the curve on trends/issues which may impact the POC industry, such as the increase adoption of marketing mix modeling, as well as finding unique and innovative ways to measure non-traditional Rx campaigns. 

Client Relationship Building – Be prepared to engage frequently and authentically with PatientPoint clients (Pharma, Biotech, HC Retail) to develop more strategic and consultative engagements and relationships. On a client-by-client basis, determine where to focus relationship-building efforts, based on who the key decision-makers might be, and based on who may need more conversation, day-to-day. Help PatientPoint continue to be a trusted ‘go-to advisor’ for clients across all their major POC business opportunities. 

Capabilities Development – PatientPoint prides itself in its strong commitment to measurement, transparency, and creative application of best-in-class industry tools (some proprietary, some third party). This IP adds value to both clients and the Company, and it sets PatientPoint apart from competitors. The Research, Analytics and Insights practice is continually innovating both its core solutions and incubating new ones. This VP will have an opportunity to make significant contributions to this body of work, by leveraging and deploying specialized capabilities, upon which they will build a firm-wide reputation as a SME in those areas. 

Data Management – Partner with PatientPoint IT, clients, and external data partners to identify and procure the data assets needed to enable Analytics and Measurement initiatives. Develop a keen understanding of all sources of data, optimize how data is organized and effectively utilized, and how initiatives are prioritized across the organization. 

Develop Team – Continue to help build and shape a highly-effective, organization—and capability—by hiring, training, motivating, and setting leadership direction for others within PatientPoint’s Analytics & Measurement teams. Define and nurture a collaborative and client-oriented team and model the optimal delivery behavior for others. Play a leadership role in the development of people. 

Collaboration – Work closely with PatientPoint Sales and Internal Support functions (i.e., Sales Enablement, Pricing, etc.) to support efforts to drive sponsor renewals, upsell where appropriate, and support pricing proposals. This is a team effort, and the more PatientPoint colleagues' partner