Director of Marketing

Responsibilities

• Strategic and Operational Leadership Develop and execute a comprehensive marketing plan aligned with Auto Division goals for revenue growth, pipeline generation, and customer success. 
• Translate division strategy into actionable campaigns across digital, content, events, and partner marketing. 
• Establish and monitor performance KPIs, such as lead generation, campaign ROI, pipeline contribution, and brand awareness. 
• Manage marketing budgets to ensure efficient resource allocation and measurable outcomes. 
• Collaborate with Sales, Revenue Operations, Product, and Customer Success teams to drive cross-functional alignment and full-funnel growth. 
• Build scalable processes for planning, reporting, and optimizing marketing operations across channels. 
• Leverage artificial intelligence (AI) and automation to enhance campaign targeting, customer segmentation, predictive analytics, and performance optimization. 
• Demand Generation and Growth Marketing Design and execute demand generation campaigns focused on dealership and automotive market segments. 
• Manage SEO, website optimization, and paid media (Google Ads, LinkedIn, etc.) to increase qualified pipeline. 
• Oversee nurture and ABM programs that accelerate conversion and retention. 
• Leverage analytics to monitor performance and refine strategy for continuous improvement. 
• Incorporate AI-driven tools and machine learning models to personalize campaigns, forecast demand trends, and optimize media spend in real time. 
• Partner with Revenue Operations to optimize lead scoring, routing, and attribution processes.  
• Brand, Content, and Communications define and manage Auto Division brand identity, ensuring consistent messaging and creative execution. 
• Lead content strategy and production, including thought leadership, webinars, case studies, and customer spotlights. 
• Use generative AI tools to accelerate content creation, improve SEO performance, and test message variations for engagement optimization. 
• Oversee website content accuracy, SEO performance, and user experience. 
• Manage public relations and media efforts to build credibility in the automotive compliance space.  
• Field, Partner & Event Marketing Build co-marketing programs with associations, dealerships, and channel partners to drive visibility and leads. 
• Plan and execute industry events, tradeshows, and webinars aligned to demand generation goals. 
• Measure ROI of field and event programs, integrating outcomes into broader campaign analytics.  
• AI and Marketing Innovation - Identify, evaluate, and implement emerging AI technologies to enhance marketing performance, customer insights, and campaign automation. 
• Stay current on AI trends, tools, and ethical considerations to ensure responsible and effective use of technology. 
• Collaborate with Product and Data teams to leverage AI for customer intelligence and retention initiatives.  
• Team Leadership Lead and mentor a cross-functional marketing team spanning campaign management, product marketing, partner marketing, and events. Foster a collaborative, results-driven culture built on creativity, accountability, and continuous learning. 
• Strengthen collaboration with corporate marketing to maintain consistency while advancing Auto-specific initiatives. 
• Identify opportunities to optimize structure, workflows, and systems to improve efficiency and impact.  

Qualifications

• 8+ years of progressive B2B marketing experience, ideally within SaaS and technology organizations. 
• Automotive industry experience, deep familiarity with dealership operations, or insurance experience is a major plus.