Director of Product Marketing

Location: Remote position but residence must be in Massachusetts. Access to our Boston, MA HQ

Hey, are you looking for a purpose? Let us introduce ourselves… 👋

We are CybSafe. We’re on a mission to revolutionise the way society addresses the human aspect of cyber security 🚀

We’re building the world’s most intelligent behavioural security platform to combat the rise of sophisticated scams, fraud, and malicious hacking.

We’re using the power of science, data and cognitive technology to transform the way we address the human aspect of cyber security, and create a safer and better digital world for everyone.

We’re a tribe of risk-takers, game-changers, free-thinkers and doers. And we’re passionate about the impact we have on our planet through our software and our voices.

Passion. Impact. Transparency. Autonomy. Purpose. Diversity. Belonging.
If these resonate with you, come join us and make a difference.

Diversity & Inclusion - we don't just talk the talk...

We believe in being a diverse and inclusive tribe. There are no excuses for anything less. We recruit, employ, train and promote qualified applicants regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected statuses as required by applicable law. We are aiming for “more” than great - we believe that truly diverse teams can do impossible things and we want to do those things.

We have created a survey to better understand those that want to work at CybSafe.
This is an anonymous and voluntary survey, used to help us see how different demographics progress through our hiring process, and where we need to make improvements to give them a better chance of succeeding.
https://cybsafeadmin.typeform.com/to/n8DnrVEN
By filling out the below survey, you agree that we can use your responses for the purposes we've mentioned above. If the link doesn't work, please clear your cache & cookies and try again.

Please do let us know of any adjustments you may need to support you with your application.

Requirements

Your role in this mission

Do you know what keeps people awake at night?
Good! Because we’re looking for an experienced Product Marketer to join our US team.
You will work with stakeholders across the business to present our product in ways that will strengthen our brand and get people to buy.
You’ll know our product inside out.
You will engage with customers and partners to understand the market.
You’ll develop assets and resources to help win deals more quickly, and guide product development.
You will be able to follow a brief, but will also bring your personality and your own ideas to the team.

THE TYPE OF PERSON WE’RE AFTER:
We’re after a problem solver. Someone who can resonate with customers on their frequency, positioning messages from their point of view.
You must be well organised, able to work independently and consistently produce high-quality work.
You’ll have outrageous interpersonal skills. You will be comfortable interacting with colleagues, customers and partners, and you’ll be at ease speaking at public events and on camera.
You understand how to “start with why”. You will use this to translate technical capabilities into value-based messaging and compelling stories.
You understand language is a key differentiator. You’ll be able to comfortably adopt our tone of voice.
This role isn’t for you if you’re only into describing features or technical capabilities, and you don’t like the limelight (you’ll be on camera a lot)!

RESPONSIBILITIES & ACCOUNTABILITIES:

• Study company products
• Translate technical details into value-based messaging
• Follow and analyse market trends to position product messaging
• Lead on product launch and release communications and coordinate with other teams to plan, create and publish launches
• Support with the development of product marketing strategies (pricing, advertising, product launching)
• Represent CybSafe at events, sales calls, product demos, and webinars
• Support sales, channel pa