Senior Group Director, eRetail

Senior Group Director,  eRetail 

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. 

About the role: 

CHANEL is looking for a Senior Group Director of eRetail to join our e-Business Team in New York City.  You will play a leading role in developing the strategy for investment in the eRetail channel, directly supporting the goals and ambitions of the Fragrance & Beauty (F&B) division.  You will harness a deep understanding of the brand initiatives and touchpoints to translate them into brand-right online experiences – attracting and “loyalizing” clients to the brand unique ethos, even beyond conversion and sales. The ideal candidate has a minimum of twelve years' experience in Ecommerce, catalogue and/or Digital Marketing roles.

The rapid acceleration and unique dynamism of the e-Business, retailer.com space has established this channel as a key contributor to omni sales and profitability for the Multi Brand Retail (MBR) business. As this space evolves, this Senior Group Director, eRetail leader will develop and action on dedicated strategy and objectives to ensure the appropriate development and execution of online media and marketing plans for the brand experience, operational effectiveness, and conversion.

What impact you can create at CHANEL: 

• Accountable for shaping the eRetail strategy, driving conversion and sales, and nurturing key relationships internally and externally, to distort exceptionally our branded exposure at MBR eRetail.  

• Ensure efficient collaboration between Global, Marketing, Creative, Tech and other cross-functional teams to deliver on eRetail sales and experiential objectives 

• Forge new relationships with cross-functional teams to expand the impact and potential of the eRetail business. 

• Actively seek new POV’s and educate others on the F&B eRetail business 

• Lead a team responsible for the delivering against the divisional strategy and executing day-to-day operations relating to eRetail with oversight responsibility for key performance drivers 

• Develop a transversal vision, structure, and roadmap for the team, creating broader focus on channel specific opportunities and objectives.  

• Partner to develop unique marketing and sales programs, influencing the organization to test & learn by measuring program effectiveness, and sharing insights for future optimization and improvement.  

• Establish comprehensive monthly insights report to share with division – providing market, competitor, account, brand, and placement insights – aggregating all data sources available to eRetail team (Circana, Similar Web, Syndigo, RMN, Cognos, & Account Feedback)