Campaign Manager

<div class="content-intro"><p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="9689dc0a-1e79-4d8e-b697-081cde8be8f0">WPP.com</a></u>.</p></div><h3> </h3> <h3>The opportunity:</h3> <p>This role focuses on managing and optimizing omnichannel marketing campaigns using Salesforce Marketing Cloud and CRM platforms. The professional will work closely with marketing, platform, creative, and production teams to design, execute, and monitor cross-channel customer engagement strategies across web, email, WhatsApp, and other digital channels. The role involves building campaign workflows, managing data within Salesforce, and analyzing engagement metrics to improve campaign performance and customer targeting.</p> <h3>What you’ll be doing:<strong><br></strong></h3> <ul> <li><strong> </strong>Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams, ensuring implementation as per agreement with Brands and Markets. </li> <li>Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, WhatsApp and eDetails.</li> <li>Develop/orchestrate engagement-oriented campaigns across all channels to drive engagement metrics that support opportunity. </li> <li>Interpret analytics information, including behavioural results data, to drive optimization of target audience engagement.</li> <li>Provide recommendations and suggestions on the Omnichannel workflow within Salesforce. </li> <li>Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets. </li> <li>Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.</li> <li>Works with cross functional teams to support UAT.</li> <li>Experience working with Cross Functional teams, across production, creative and platforms. </li> <li>Evaluate an