Senior Director Global Brand Marketing (m/f/x)

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Passion for Innovation. Compassion for Patients.

 

With over 120 years of experience and more than 17,000 employees in over 20 countries, Daiichi Sankyo is dedicated to discovering, developing, and delivering new standards of care that enrich the quality of life around the world.

In Europe, we focus on two areas: The goal of our Specialty Business is to protect people from cardiovascular disease, the leading cause of death in Europe, and help patients who suffer from it to enjoy every precious moment of life. In Oncology, we strive to become a global pharma innovator with competitive advantage, creating novel therapies for people with cancer.

Our European headquarters are in Munich, Germany, and we have affiliates in 13 European countries and Canada.

 

 

For our headquarters in all Europe we are seeking highly qualified candidates to fill the position:

 

Senior Director Global Brand Marketing (m/f/x)

The Position:

The Global Brand Senior Director is responsible for leading their team in maximizing the commercial value of the assigned asset/ indication. This role is responsible for actively contributing: to the development program on the asset/ indications as the commercial lead on the Product Development team, the development of the global brand strategy for given asset/ indications, lead in managing both the tactical plan and budget in support of the global brand strategy, and serve as the lead point of contact with the Markets/ Regions and commercial cross-functional team for asset/ indication on strategy/ execution. In addition, this role also is responsible to coach/ mentor direct report(s) in the development of core marketing capabilities and equip them to own the development of impactful and compliant marketing strategies and tactics.

 

Roles & Responsibilities:

Brand Leadership for assigned asset/ indication

• Lead in the development of strategy, messages, campaign, tactics, brand book and execution the delivery, communication, and execution thereof 

• Develop and Lead launch strategy at global level including positioning, communication platform(s)/ tactics with core message, story flow, branding and associated campaigns

• Lead the cross-function/ region working group to develop and align on strategy, tactics, and execution of plan

• Exercise strong influence on the dedicated Market Insight and Analytic team by validating the customer insight & competitive intelligence plans and fully owns the forecasting assumptions that will feed the forecasting exercise

• Monitor and communicate the performance of the indications in major markets (G8 , US , EU5 , JP , China) by defining the KPI’s of the brand indication, identifying new opportunities/challenges and proposed plans to address either/ both in a timely manner

 

Clinical Development and Regulatory Support and Leadership for given indication(s)/ tumor(s)

• Represent and provide input as an active part of the Global Product Team

• Provide commercial insights to R&D for new opportunities to ensure the development strategy matches the customer needs to secure success of the company in the future commercialization

• Support and provide commercial input/ needs to the annual clinical development plan process providing strategy, forecast, commercial valuation and viability to support decisions as well as individual clinical study designs, amendments, and readouts 

• Support and provide commercial point of view into the regulatory document creation and amendment processes (CDDS, USPI, SmPC, CHMP) as a member the Label Working Team

• Lead development of the Target Profile (Customer Expectation) and Expected Product Profile through interaction with all regional stakeholders to make sure that the insight provided to R&D is meeting regional needs

 

Market/ Region/ Alliance (as applicable) Commercial Cross-functional leadership

• Lead and work in close partnership with markets/ regions/ alliance counterparts to ensure alignment on key strategic deliverables

• Set up a strong collaborative frame with regions to secure optimal communication and two-way dialogue/ input on both critical and routine business issues between global and region, being receptive of regional feedback

• Quickly and effectively resolve conflicts and misalignments particularly with cro