Senior Analyst, Digital Optimization

Wyndham Hotels & Resorts is now seeking a Senior Analyst, Digital Optimization to join our team at the Remote in the United States location in Remote, Remote.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

The Sr. Analyst, Digital Optimization will conduct and support analysis, reporting, A/B testing, and personalization, across Wyndham Hotels and Resorts’ enterprise digital products.  Reporting to the Manager, Digital Optimization, they will assist in managing a best in-class testing program that transforms and improves customer experiences to increase conversion, revenue and brand engagement.  The ideal candidate will be comfortable partnering with internal and external stakeholders cross-functionally to identify and implement A/B and multivariate tests across our digital platforms and marketing channels, and be able to see them through design, execution and analysis.

What you'll do

• Work alongside the Manager, Digital Optimization to partner with Digital Product, Brand Marketing, Loyalty, Market Research, Guest Analytics, Creative and UX, and third-party vendors to design A/B and multivariate tests.
• Support the implementation of new optimization tests across all customer-facing channels including desktop, mobile web, app, tablet, email, sms and push.
• Assist in managing testing calendar, weekly test status reports and monthly dashboard, communicating and sharing with key stakeholders across the company.
• Proactively partners with various teams to extract and interpret data from various tools, including Adobe Target, Adobe Analytics, Customer Journey Analytics, Medallia, Quantum Metric, to identify opportunities for optimization.  
• Aid in personalization efforts through testing cross channel customer journeys with Adobe Target, Adobe Journey Optimize) and our CDP platforms.
• Conduct analysis on our owned channels to identify improvement opportunities, as well as results analysis on tests that are implemented.

You'll be successful if you have

• Prior experience working with optimization and analytics platforms, particularly A/B and multivariate testing tools.
• Comfortable working with and interpreting data to develop actionable insights. 
• Demonstrated ability working successfully with cross-functional, highly matrixed teams. 
• Proven track record of creative and innovative thinking.
• Ability to manage multiple projects at once.
• Attention to detail, time management and organization.
• Exceptional written and oral communication skills, specifically around communicating results.
• Advanced Excel skills highly preferred (formulas, pivot tables, etc.)
• Familiarity with statistical and data modeling techniques preferred.
• Possesses a thirst for knowledge and natural curiosity that facilitates rapid learning of Wyndham’s business model and our data infrastructure at a scale that supports our network of 9,000+ hotels worldwide.
• Highly accountable, proactive, and results- and detail-oriented. 

Required Qualifications/Experience

• 2-3 years of digital analytics or optimization experience.
• Bachelor’s degree required.  
• Experience designing and managing A/B and multivariate tests.
• Experience with analytics and optimization on ecommerce websites and/or native apps, travel or retail experience a plus.
• Demonstrated success in improving user experiences and KPI’s with testing and personalization.
• Hands-on experience with digital analytics, testing and data management platforms required – Adobe Analytics, Adobe Target and Adobe Audience Manager preferred.
• Prior experience leveraging qualitative data, including voice of the customer and user replay tools, to further analysis and optimization capabilities.

Company Overview

Wynd