Marketing Lead - Toblerone US

The Marketing Lead will be responsible for unlocking Toblerone global brand in the US market by translating global brand strategies into locally relevant plans. This role involves managing local business performance, adapting global communications and activations, and working cross-functionally with Sales, agencies, and the Toblerone Global team to deliver impactful marketing execution. 

This is a unique opportunity to lead the strategic launch of a global icon in the US from 2027 — a brand unlike any other in the portfolio. Toblerone is premium, quirky, and unapologetically different. We don't follow the playbook — we write our own. This role requires someone who thrives on autonomy, embraces creative challenges, and is ready to build something bold from the ground up. 

The Marketing Lead Toblerone US (based in East Hanover) will report directly to the Senior Director Toblerone Global (based in Zurich) and will be a member of the TWTR Marketing Team (part of Toblerone and World Travel retail Global BU). This person will also be responsible for recruiting a Brand Manager (SG10) by end of year to build out the Toblerone US team. 

What? Key Responsibilities 

• Business Performance: Analyze, report, and forecast US external sales. Identify risks and opportunities and drive in-year corrective actions to deliver against targets. 

• Local Activation & Communications: Adapt and translate global communication strategies, campaigns, and toolkits for the US market, ensuring cultural relevance, channel fit, and alignment with the Toblerone Global CX team. 

• Agency Management: Brief and manage local media and creative agencies on media requirements, ensuring deliverables are on-brand, on-time, and aligned with global guidelines. 

• Commercial Collaboration: Partner with the Toblerone US Sales team to build and commercialize local marketing launch plan, including POS execution and retail-specific activations. 

• A&C Budget Management: Own the local Advertising & Consumer budget, ensuring efficient allocation across channels and activities to maximize brand impact and ROI. 

• Portfolio & Pricing Execution: Execute the global portfolio strategy locally via PPA and portfolio customization to meet the needs of US customers and channels. 

• Stakeholder Alignment: Foster strong collaboration with the Toblerone Global team, local cross-functional partners (Sales, Finance, Supply Chain), and external agencies to