Data Analytics Consultant - Marketing Analytics

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Role Summary

As a Data Analytics Consultant at Associated Bank, you will support data‑driven sales and marketing decisions by delivering actionable insights from complex data. This role partners closely with marketing and business leaders to improve campaign effectiveness, customer engagement, and business outcomes while offering strong opportunities to grow technical and consultative skills.

Key Accountabilities

• Analyze complex sales, marketing, customer, and digital data using advanced analytics, visualization, and statistical techniques
• Partner with marketing and sales teams to design and measure multi‑channel campaigns and test‑and‑learn initiatives
• Evaluate sales and marketing effectiveness and translate results into clear insights and recommendations
• Support analytic solutions and models to assess customer behavior, market trends, and competitive dynamics
• Develop and present insights in clear, non‑technical language for leaders and business partners
• Leverage internal and external data sources to support planning, forecasting, and strategic decisions
• Strengthen analytics team capabilities through effective use of data, tools, and best practices

Education & Experience

Required

• Bachelor’s degree in Statistics, Mathematics, Applied Economics, Marketing, Business, Finance, or equivalent experience

Key Accountabilities

• Analyze complex sales, marketing, customer, and digital data using advanced analytics, visualization, and statistical techniques
• Partner with marketing and sales teams to design and measure multi‑channel campaigns and test‑and‑learn initiatives
• Evaluate sales and marketing effectiveness and translate results into clear insights and recommendations
• Support analytic solutions and models to assess customer behavior, market trends, and competitive dynamics
• Develop and present insights in clear, non‑technical language for leaders and business partners
• Leverage internal and external data sources to support planning, forecasting, and strategic decisions
• Strengthen analytics team capabilities through effective use of data, tools, and best practices

Education & Experience

Required

• 2+ years of experience in data analytics, data science, database marketing, or market research
• Strong skills in SQL, Excel, and Power BI or Tableau
• Experience with forecasting, segmentation, and profitability analysis
• Ability to translate complex data into clear business insights

Preferred

• Master’s degree in a related analytical or business field
• Experience working in cloud data environments such as Snowflake, AWS, or Hadoop
• Experience supporting marketing analytics within financial services or similar industries

Why You’ll Love Working Here

At Associated Bank, you’ll collaborate with passionate teams focused on innovation, growth, and making a meaningful impact for our customers and communities. We offer opportunities to develop your skills, influence strategic decisions, and grow your career in a supportive, inclusive environment. Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

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