Vans: Director, Brand Management, Lifestyle

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Director, Brand Management, Lifestyle at Vans looks a little like this.

Reporting directly into the Sr. Director, Brand Management, you will play a key leadership role in building upon our esteemed brand, enabling deep culturally connectivity and world class storytelling as you drive an integrated GTM process and build globally aligned brand stories and plans for the lifestyle consumer and category.

Let’s break down that day-in-the-life a bit more.

• Reporting to the Senior Director Global Brand Categories, you will partner with our Regional marketing teams, our category brand marketing leaders and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans for the Lifestyle consumer and category.
• You will believe in the power of Skate and Action Sports, and you have the expertise to drive the Lifestyle business of these powerful categories.
• You are passionate about the fusion of streetwear, street fashion and youth culture.
• You will build seasonal integrated plans and consumer journeys for the Lifestyle category and create plans against the consumer moments that matter across the lifestyle journey. You will build seasonal integrated marketing plans in partnership with the cross functional teams globally and regionally.
• You underscore the importance of always-on marketing engagement and reactive marketing, and you excel in social and digital marketing to drive personalized conversations with our consumers.
• You have a deep knowledge of sneaker culture, launch culture, and segmented marketing approaches.
• Product obsessed, your expertise is in product marketing, product strategy and product concepting. The design and product teams will be a key partner for you and your teams.
• Collaborates with senior executives to develop growth plans for Lifestyle category
• Forecasts, drafts, implements, and oversees the departments operating budget.
• Performs other related duties as assigned.
• Maintain and elevate the cultural relevance of the Vans brand, staying true to the brand's origins while evolving with contemporary movements.
• Champion diversity and inclusion, ensuring our marketing operations reflect the diverse voices of our global community.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• You LOVE to build processes; you are obsessed with planning, and you are obsessed with improving the way people work together and deliver against dates and gates.
• You love the science of marketing and like to blend it with the art. You underscore the need for insights and data to come together and are passionate about the merge of insights and data analytics.
• You are passionate about product, and love to blend your financial expertise with the passion for product and brand building. You believe in the power of brand elevation and product innovation.
• Experience within a marketing or product operations role, preferably within the fashion or streetwear industry with an agency or brand.
• A solid track record of consumer-centric, and data-informed brand strategies.

What do we offer you?

At Vans, we know you expect as much from us as we do from y