Product Manager, Digital Experience Platform

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Digital Experience & Platform organization enables and measures the unified customer journey, intelligently empowering customers through ServiceNow's ecosystem of products. As part of this journey, our team is transforming the way we engage with our audience through digital events. As the Digital Events Product Manager, you will play a pivotal role in shaping and executing our digital events strategy. You will be responsible for developing and managing our suite of digital event products, ensuring they meet the needs of our clients and drive business growth. You will work closely with cross-functional teams, including marketing, sales, design, and engineering, to bring innovative digital event solutions to market. You will be joining a world class leadership team, in building a best-in-class digital events experience that drives customer engagement, conversion & retention.

This opportunity allows product managers to build and demonstrate subject matter expertise in a data driven, innovative, digital first, start-up style environment. Servicenow.com Product Managers have high leadership visibility, with opportunity to make a foundational impact on ServiceNow's digital events experience.

What you get to do in this role:

You Will:

Lead Planning:

• Define product vision & strategy that aligns to digital priorities and is informed by quantitative insights, customer pain points, and opportunities for improvement.
• Translate strategy into product roadmap with multi-quarter horizon.
• Build business cases clearly stating the impact and value of proposed initiatives.
• Define key product success metrics, ensure they are instrumented, and lead with data driven insights.
• Develop an experimentation plan to test, learn, and iterate.
• Collaborate with Research, Design, Copy, Analytics, Engineering, Localization, Accessibility, SEO, and other ServiceNow stakeholders to ensure strategy reflects cross-functional perspectives and priorities.

Drive Execution:

• Define requirements, user experience & functional specifications.
• Lead the scoping and prioritization for your product to achieve customer and business goals.
• Deliver seamless digital user experiences across the touchpoints of your customer journey.
• Meet critical timelines by establishing and driving to key milestones while managing risks and dependencies with cross-functional stakeholders.
• Engage with vendors and external platforms to enable third-party integrations.
• Manage and own the product lifecycle end-to-end, including data monitoring, experience iterations and stakeholder feedback loop.

Head Communication:

• From intake through launch, be the main point of contact for internal and external stakeholders for your product area.
• Establish and maintain relationships with Product Managers across all scrum teams, to evaluate and manage dependencies.
• Create and maintain documentation - product area lifecycle management guidelines, product strategy deck, stakeholder list, KPIs, etc.
• Represent the team with partners and senior company leaders to align resources and prioritization.

Qualifications

To be successful in this role you have:

• 5+ years of experience working as a Product Manager, preferably with a focus on digital B2B events or related technologies
• Strong understanding of digital event platforms, virtual event technologies, and industry trends
• Experience with data workflows, technical architecture, and personalization at scale
• Passion for building great user experiences across web & mobile devices
• Analytical mindset with the ability to interpret data and make data-driven decisions to devise and design solutions that address customer needs
• Content Management Experience a plus
• Big picture thinking combined with business acumen & critical thinking
• Strong oral & written communications skills, ability to articulate business implications
• Self-starter and self-disciplined
• Collaborative & partnership ski