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Humana’s Marketing organization is seeking an Associate Director, Product Marketing to lead the go-to-market, positioning, and member-focused campaigns for our Medicaid lines of business. You will craft the product value proposition, align messaging to state program objectives, and lead cross-functional teams to deliver integrated, multi-channel experiences that drive measurable outcomes for members and the enterprise.

Key Responsibilities

• Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks.
• Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization.
• Translate business goals into data-driven content and personalization strategies; partner with data science to define Next Best Action (NBA), journey logic, timing, and channel orchestration at scale.
• Stand up and/or lead agile pods/squads; mentor a high-performing team of marketers and coordinate cross-functional resources across product, analytics, channel owners, compliance, and operations.
• Establish performance KPIs and dashboards; run structured experiments (A/B and multivariate) to improve conversion, engagement, and retention; synthesize insights to inform the roadmap.
• Champion the voice of the customer, integrating qualitative feedback and behavioral signals to continuously improve member experiences and outcomes.
• Partner closely with Government Business, Compliance, Legal, and State Plan teams to ensure all materials and tactics meet Medicaid and state requirements, including pre-approval processes as applicable.
• Collaborate with Market leadership on state RFP responses, product launches, benefit changes, and network updates to ensure timely, accurate member communications.
• Create enablement assets for internal stakeholders (e.g., sales, provider relations, customer service) to ensure consistent product narratives and support member education.
• Monitor competitive landscape and market trends across managed care programs; benchmark against industry best practices to inform strategy and differentiation.

Required Qualifications

• Bachelor’s degree or equivalent years of relevant work experience.
• 6+ years of B2C product marketing or lifecycle marketing experience, including multi-channel campaign management and measurement.
• 2+ years of direct people leadership with a track record of building and mentoring high-performing teams.
• 2+ years of proven abilities to translate insights from analytics and research into actionable strategies and experiments; strong stakeholder management and executive communication skills.
• Hands-on experience with modern marketing automation/journey platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer) and analytics tools.
• Prior knowledge of an agile operating model and demonstrated success leading matrixed, cross-functional teams to deliver business outcomes.
• Experience in Medicaid managed care or government programs (MCOs), with working knowledge of state-specific marketing rules and review/approval processes.

Preferred Qualifications

• Demonstrated success operating in an agile model and leading matrixed, cross-functional teams to deliver business outcomes.
• Experience with customer data platforms (CDPs), real-time decisioning/NBA engines (e.g., Pega, Adobe), and experimentation frameworks.
• Background in product marketing within health plans or vendors serving Medicaid contracts (e.g., managed care organizations, eligibility/contact center solutions, or PBM).

Use your skills to make an impact
 

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-b