Global Category Manager Insurance, Marketing & Media

Your role

The Global Category Manager Marketing, Media and Insurance is responsible for developing and executing category strategy to support ING brand, customer engagement initiatives and risk protection programs. This role leads the sourcing, negotiation and vendor management of services related to advertising, creatives agencies, media buying, sponsorship, marketing research, bank-assurance distribution contracts and insurance policies (covering risk of the bank). Achieve goals by securing supply, ensuring significant year-on-year cost improvements while meeting financial and budget targets and provide financial market updates for forecasting and budget purposes. Identify and implement demand, productivity and innovative improvements while maintaining quality and managing vendor service levels. Work closely with internal and external key stakeholders to develop effective cost reduction strategies and implementation plans.

Your responsibilities

Category Expertise

• Provide and share category trends, developments, and risks for assigned sub-categories with Procurement colleagues and senior business stakeholders for either identifying opportunities or triggering awareness.
• Knowledge and extensive experience with top 10 strategic Insurance, Marketing and Media vendors. Leverage on expertise to successfully lead negotiations with Marketing and Media suppliers such as GroupM, Dentsu, IPG, Omnicom, Ebiquity, R3, Ipsos, Bain, Kantar, and insurers/brokers such as Marsh, AON and insurance company as AXA, Allianz, NN, Generali, Zurich, CIGNA.
• Proven understanding of the Retail organization and strategy, ability to steer and influence decision at Steerco level at global and local level, be recognized by stakeholder as an expert (SME) for the category.
• Proven experience in managing global and multi-country sourcing initiatives related to marketing agencies (creative, media, digital) and media buying/audit.
• Understanding and experience in market research.
• Proven experience of key insurance lines (employee benefits, credit risks, non-life insurance) including embedded insurance in packages and card product.
• Solid understanding of customer strategy in regards of Bank assurance for all banking segments (Retail, PriBA, BuBa).
• Wide knowledge of bank insurance market value chain (Insurers, brokers, MGA, distributors, etc) and related regulatory framework.

Category Management

• Execute business partnering activities by establishing and managing business stakeholder relationships and align on business specific objectives targets. Establish, review and monitor governance policies with business stakeholders and provide training if necessary.
• Identify business innovation opportunities and understand stakeholders needs and expectations. Monitor and analyse stakeholder satisfaction.
• Gather market intelligence and assess supplier innovation opportunities and market innovation trends. Develop and execute forward looking category strategies and plans for the Insurance, Marketing and Media category covering the input from team members managing strategic suppliers and contracts in this category. Establish KPI's and manage category performance. Manage and conduct supplier segmentations and manage supplier performance and risk.
• Perform strategic activities around innovation management and developing and releasing new specifications with suppliers.
• Execute strategic sourcing activities, provide project level risk assessments and mitigation plans. Define project scope and objectives by developing sourcing approaches, sourcing strategies, conducting complex supplier negotiations and managing the supplier selection process.
• Build supplier relationships, prepare/validate negotiation strategies, conduct strategic/complex supplier negotiation sessions and manage escalations/conflicts.
• Give direction to the teams on the sourcing initiatives activities (RFX) and contract signings and approvals.
• Provide guidance to the contract management team for the contract creation and finalization process.
• Consult the Procurement Leadership team on the development of the procurement strategy by analysing market trends, communicating governance strategies and reviewing corporate strategy.
• Manage buying channel strategies.
• Function as an SME towards the business for the respective category.
• Develop and implement the global strategy and/or include local requirements where applicable.
• Drive contract and third-party risk compliance for a full area of responsibility.

People Management

• Lead the sourcing & category experts in their area of expertise and procurement generally by influencing.
• Coach category buyers on how to negotiate, make analyses, and build strat