SVP, Advanced Analytics/Insights

Job Description:

SVP, Analytics

Location: New York City preferred

Reports to: SVP, Analytics

The Senior Vice President, Media Analytics will serve as the senior-most analytics leader across a high-profile global account. You will set the vision for integrated measurement, unify teams across multiple lines of business and markets, and drive innovation through advanced statistical modeling, attribution, brand equity analysis, and clean room integrations.

You have extensive experience identifying solutions in a sprawling media measurement marketplace and has the business mindset to convert into strategic opportunities for our client. You will orchestrate analytics across digital and offline channels, including linear TV, digital attribution, and brand health tracking, and ensure analytics consistently delivers measurable business impact. You will be a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.

You have a background in advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, the candidate will have knowledge of People Based Marketing, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. This person should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients.

We're looking for a high-energy collaborator who is experienced working across complex pieces of business. They are required to have proven experience building strong relationships with both internal teams and clients. With business acumen and client charisma the candidate will navigate and understand the client's culture, business objectives, and media strategy, and will have an appetite for innovation.

Responsibilities:

Strategic Leadership

• Define and lead integrated measurement strategies across multiple accounts, spanning marketing mix modeling, attribution, brand equity, and clean room–based approaches.

• Partner with senior media and account leadership to ensure analytics is a central driver of strategic planning and investment decisions.

• Provide thought leadership on measurement innovation, industry trends, and emerging methodologies.

Analytics & Modeling

• Analytics experience within integrated or digital communications or media agency preferred.

• Experience with Data Visualization & Storytelling.

• Understanding of relational databases and programming languages (e.g., SQL, R, or Python).

• Experience with data sourcing, evaluation, onboarding and integration.

• Working knowledge of machine learning, statistical testing, & regression modeling.

• Strong knowledge of both digital and offline measurement, including attribution, MMM, and linear TV impact.

• Drive the evolution of clean room–based analytics solutions (e.g., LiveRamp or equivalent), enabling secure, privacy-safe, cross-platform measurement.

Client Engagement

• Act as the senior-most analytics partner to executive-level stakeholders, building trusted relationships and delivering clear, persuasive insights.

• Translate complex analysis into compelling narratives that connect media to both brand and performance outcomes.

• Champion a test-and-learn culture, guiding clients toward innovative measurement practices.

Team & Operational Excellence

• Lead a multi-level analytics team (VP, Directors, Managers, Analysts), setting vision, priorities, and standards for excellence.

• Foster team development, mentoring senior leaders while ensuring consistent quality and delivery across accounts.

• Lead new business efforts to enable business growth and development (new clients and existing accounts).

• Lead department initiatives, elevating the work, providing training, knowledge sharing, and best practices.

• Oversee data collection, tagging, and QA practices to safeguard accuracy and enable advanced modeling.

• Improve processes and workflows to ensure efficiency, scalability, and consistency across engagements.

Qualifications

• 15+ years of experience in analytics, with deep expertise in statistical modeling, econometrics, and marketing measurement.

• Exceptional leadership, communication, and client relationship skills, with the ability to influence at the executive level.