Product Marketing Lead

Who we are

WeSchool is the leading Italian EdTech Company. We are on a mission to ensure learning never stops; our goal is to empower educators and learners, and encourage them to innovate learning by making it more inclusive, collaborative and engaging.

We are focusing our efforts on creating the best SaaS learning platform supported by our in-house educational experience and proprietary learning methodology. Our goal is to revolutionize not only the K12 education sector, but also the professional learning by providing cutting-edge technology and methodology that will enhance the way that students, teachers and instructors interact and learn every day.

About this role

We are committed to being internationally successful in attracting a global customer & user base to our platform. To achieve this, we are creating an ambitious launch plan, re-assessing all our touch-points, creating all the necessary content to target the right audiences in multiple languages, and focusing on optimizing our customer journey.

If you are passionate about improving education through digital products, this is the perfect position for you. We are looking for a Product Marketing Lead with a strong business and marketing background and a very good understanding of the EdTech/LMS scene.

As a Product Marketing Lead, you will be responsible for the success of the Marketing Team, working with colleagues to create all necessary marketing assets to make the international launch of WeSchool a commercial success. You will help define them, create them where relevant, and coordinate all stakeholders involved in launching to market successfully (e.g. sales, content & performance marketing, product, design, education, operations, senior management, etc.) overseeing quality and timelines.

Key Responsibilities

• Ensure the successful execution of product research, competitor analysis and creation of user personas

• Ensure unique USPs
• Establish the right pricing
• Create our marketing content across all touchpoints
• Create the launch plan and be accountable for it towards the CGO
• Define and manage campaign budgets

Requirements

• 7-10 years of digital marketing background
• 4+ years of educational product experience in EdTech, LMS or similar Saas products
• A strong track record in co-creating and launching products internationally to market
• A conscientious, detail-oriented individual who can lead and inspire the team towards a shared goal, successfully collaborating and leading remotely
• Ability to clearly articulate and present ideas and concepts in a compelling way and interface with cross-functional teams
• Ability to develop a clear product positioning, demonstration collateral, and the go to market strategies required
• Native English speakers or C1 level

What we offer

• Flexible schedule
• A diverse, inclusive, and multicultural working environment
• +30 days of paid leave (plus bank holidays)
• The tech and tools you need to deliver your best work
• Flat structure where your voice can be heard, welcomed, and appreciated at all levels in the organization
• Yearly L&D budget
• Internal training opportunities