Sales Engineer - San Francisco Bay Area or Sacramento

Job DetailsJob Location: San Jose Office - San Jose, CA 95134Salary Range: $150,000.00 - $185,000.00 SalaryBeckhoff Automation is seeking a Sales Engineer to join our Northwest regional team, focused on the Northern California area. The Sales Engineer will leverage both technical expertise and commercial acumen to drive growth, build trusted customer relationships, and deliver innovative automation solutions. This is a high-impact role for an individual who thrives in a dynamic, collaborative environment and is passionate about shaping the future of industrial automation.

Key Responsibilities

Sales Growth & Strategy

Execute a strategic sales plan for your assigned territory in the Northwest region to achieve revenue and growth targets.
Identify and pursue new business opportunities while expanding engagement within existing accounts.
Conduct in-person and virtual customer meetings to uncover needs, deliver tailored automation solutions, and drive deals to close.
Collaborate with the Regional Director to align account strategies and ensure consistent territory execution.
Maintain a structured and accurate sales pipeline, ensuring opportunities progress effectively through each stage of the sales process.
Work in partnership with the Application Engineering team, with shared ownership, to lead or support customer engagements based on technical and commercial customer needs.

Customer & Territory Management

Manage territory forecasting, CRM documentation, and opportunity tracking to ensure accurate reporting and planning.
Analyze sales performance metrics and develop action plans to improve territory effectiveness.
Partner with Application Engineers and other internal experts to support customer technical needs and strengthen long-term relationships.
Represent Beckhoff at trade shows, customer events, and industry conferences to build visibility and foster engagement.

Technical & Product Expertise

Deepen product and technology knowledge to effectively position Beckhoff’s solutions and communicate value to customers.
Generate bills of materials (BOMs) and proposals based on customer design requirements.
Stay informed about new product releases and industry trends to proactively engage customers.
Route administrative or support tasks as appropriate to ensure smooth customer experiences.

Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The company reserves the right to modify duties or assign additional responsibilities as necessary to meet business needs. Other duties as assigned.

What Makes This Role Unique

Own Your Territory: Full-cycle sales ownership in a growth market.
Cutting-Edge Portfolio: Sell the most advanced automation technology in the world.
Collaborative Culture: Join a supportive, high-performing regional team.
Visible Impact: See the results of your work directly in customer success and territory growth.

Work Location

This position follows a hybrid work model, providing flexibility to balance remote work with in-person engagement. As a field-based sales role, the Sales Engineer will regularly visit customer sites for meetings, technical support, and collaborative activities. The Beckhoff San Jose office is available as a resource for hosting customer trainings, events, and team collaboration as needed.

This approach ensures strong customer engagement and effective teamwork, balanced with work-life flexibility.

Travel

This position requires varying travel ranging from 50% which may include day trips, overnight stays, and occasional extended travel depending on business needs. Travel may be local, regional, or national. All travel-related expenses will be reimbursed in accordance with company policy. Candidates must be able to meet the travel requirements of the role, and reasonable accommodations will be provided as needed in accordance with the Americans with Disabilities Act (ADA).

What We Offer

Benefits

At Beckhoff Automation USA, our privately held, family-owned culture empowers candid collaboration, the freedom to create innovative solutions, and strong relationships built around cutting-edge technology and shared purpose.
Generous Paid Time Off + 12 Paid Holidays
Employer paid High-Deductible Medical plan, Dental, and Vision for Employee + Family!
401(k) with up to 6% employer match
Employer-Paid Insurance: Life, AD&D, Short-Term and Long-Term Disability
Elective Benefits: Accident, Critical Illness, Indemnity, and Pet Insurance
Professional Development Opportunities
CarData Program: Fixed monthly reimbursement + Variable monthly mileage

Additional $200.00 to $800.00 (Disclaimer: dependent on location)

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or wi