Manager, Digital Innovation

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

The Manager, Digital Innovation will bridge business needs and technology, using your commercial acumen and passion for innovation to enhance the way we engage with our customers. The role will be focused on delivering digital tools that increase the effectiveness of our engagements and enable personalized communication, ensuring every interaction is more targeted, relevant, and impactful. The Manager, Digital Innovation will identify, develop, and implement digital solutions - drawing from both internal expertise and external collaborations - to transform engagement challenges into strategic opportunities, expanding our reach, strengthening relationships, and maximizing business growth across the pharmaceutical ecosystem.

Key Responsibilities:

• Building strong partnerships with commercial, marketing, and sales leaders across Europe to discover high-impact opportunities where digital technology can elevate customer engagement and personalize communications.

• Scouting, evaluating, and rolling out best-in-class digital engagement tools and AI-powered platforms that optimize communication effectiveness and tailor messaging to individual stakeholder needs—deepening BMS’s connection with our customers and driving stronger outcomes.

• Designing and implementing solutions that enable data-driven, personalized content delivery, maximizing relevance and resonance in every interaction to fuel engagement and support commercial objectives.

• Facilitating collaboration across internal teams and external digital innovators to co-create and pilot new personalization and engagement solutions, ensuring a constant stream of fresh ideas.

• Crafting persuasive business cases that inspire investment in advanced digital engagement initiatives and mobilize cross-functional support, translating digital strategy into measurable commercial growth.

• Orchestrating seamless delivery from concept to launch by aligning diverse teams—Marketing, Sales, Medical, BI&A, Legal, Quality, Regulatory, and Procurement—towards ambitious customer engagement and personalization goals.

• Maximizing deployment by setting robust metrics and rigorously tracking performance, ensuring every solution delivers measurable impact on customer engagement, personalization, and business momentum.

• Inspiring a culture of innovation and agility, empowering teams to challenge conventions, embrace digital technologies, and drive sustained transformation in personalized customer engagement across BMS.

Qualifications & Experience:

• Master’s degree in Business, Marketing, Life Sciences, Information Technology, or related field; advanced degree preferred

• Proven experience (5+ years) in digital innovation, customer engagement solutions, or commercial excellence within the pharmaceutical, healthcare, or technology sectors

• Good verbal and written communication skills (both in English and local language)

• Strong track record in identifying, developing, and implementing digital tools and AI-driven solutions that enhance customer engagement and personalization

• Demonstrated success in driving cross-functional collaboration and delivering impactful projects in complex, matrixed organizations

• Experience working with digital platforms, CRM systems, omnichannel marketing, and personalization technology

• Strategic thinker with strong commercial acumen, business ca