Global Food Marketing Manager

S-W Packaging Coatings Group is the largest supplier of protective and decorative coatings for light metal packaging in the world and is a proud supporter of the metal beverage can – the preferred, sustainable package in the industry.  Due to its continued global growth, Sherwin Williams Packaging is currently seeking a  Global Food Marketing Manager. 

 

Position Overview:  

This role is responsible for managing segments of the Food Packaging product portfolio across all regions.  The Global Food Marketing Manager reports to the Global Marketing Director, Food.  This position is based in Sewickley, PA. 

 

Key responsibilities include:  

 

Market segmentation and analysis of global food can and coatings markets 

Substantial interfacing with external Food Brands and Can makers to capture VoC for new product development and drive technology acceptance via value selling tools  

Product life-cycle analysis, product cost & profitability management and global segment product line rationalization.  

Serve as marketing lead for 5-stage new product development projects.  Cross-functional collaboration and leadership to ensure fast and reliable new product commercialization, resource allocation with the ultimate goal of profitable growth.   

Driving and facilitating global sub-segment strategy and alignment across regions and functions. 

 

 

"Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.”

CORE RESPONSIBILITIES AND TASKS: 

Market Knowledge 

Understands Sherwin Williams Packaging position in the market with a high degree of knowledge of the portfolio's products and technologies, and the strategies of key customers, brand owners and competitors.  

Provides unbiased, in-depth market insight for profit improvement programs via product portfolio management in alignment with Business Managers and Sales Directors 

Uses customer, brand, and competitor knowledge to identify and build solutions and strategies that improve market share and profitability. 

Frequent engagement with canmakers and brands to collect VoC to inform segment strategy 

Responsible for managing relationships with major Food Brand-Owners to ensure that new products/technologies are tested, qualified and accepted with the ultimate goal of generating demand for SW Packaging Coatings products via value selling tools (value proposals, Safety-by-Design Protocol, Influence Strategy, etc.) 

Support trade show strategy through identifying and attending key industry events, budget planning, and booth planning.  Make connections with key industry partners and collect insights to inform strategy    

 

Technology 

Understands the technology trends in the Food Packaging Market and the strategic needs of customers 

Translates brand-owners and can-makers VoC into strategic actions to drive portfolio adjustments for faster speed to market and growth 

Understands market and technology dynamics and potential inflection points that can potentially drive technology shifts and portfolio prioritization or de-prioritization 

Understand Competitive Product portfolio across all the regions and provides defensive/offensive product strategies 

 

Core Product Line Management 

Manages Global Food product core and new product lines effectively for on-going revenue and profitability improvement  

Proactively finds growth opportunities for current products and technologies across all market segments.  Leverage products across regions. 

Works actively across all the regions to ensure Global Portfolio Optimization and cross-fertilization strategy (transfer the product knowledge/technology from one region to another) to assess global product strategy versus regional approach 

Strong collaboration with Project Management and cross-functional teams as marketing lead on global 5-stage development projects.  Review resource allocation on project portfolio and communicate priority of projects to cross functional team 

Aligns customer’s practices and needs and Sherwin-Williams product line strategies to win 

Develops product segment strategy and marketing plans along with Marketing Communications to ensure new product promotional materials such as Value Proposals, brochures, product overview slides, etc. are made available to Sales 

Develops, communicate