Manager, Research, Intelligence and Analytics - Global SMB Marketing Operations

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
TikTok's Global SMB Marketing team aims to help businesses and brands unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok no matter how big or small.

The Manager — Research, Intelligence and Analytics, will support the analytical needs of the Global SMB marketing department and be responsible for evaluating and interpreting data to measure the effectiveness of marketing campaigns. They will leverage data to provide insightful analysis of audience engagement, conversion rates, and other pertinent metrics. The successful candidate will have extensive experience in marketing data analysis and/or audience development functions, be a self-learner, with the ability to turn data into actionable insights. This position will be responsible for analyzing and reporting on marketing and campaign performance across digital platforms and various channels while helping advance operational excellence and driving deep audience engagement.

Responsibilities
Pre-Campaign Forecasting and Strategic Planning:
- Utilize data analysis to forecast future marketing performace
- Assist in developing marketing strategies and guiding teams to set realistic targets and goals based on insights
- Utilize advanced analytics tools (HubSpot, Splash, Excel) to derive actionable insights and recommendations for performance optimization
- Present findings clearly and concisely to stakeholders of all seniority levels
- Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
- Support A/B testing and other data-driven experiments to improve marketing outcomes

Market Research Analytics:
- Analyze market research data to uncover actionable insights shaping marketing strategies
- Stay informed on industry trends and their impact on marketing initiatives

Reporting and Infrastructure:
- Build and maintain reports, CRM dashboards, and KPIs to monitor performance
- Standardized department's approach to reporting, including, establishing reporting cadence, structure/format and identifying/implementing ways to drive automation
- Disseminate and present recurring research findings (e.g., CSAT) via formal region-specific and global share-out sessions
- Distill and present research and data to various members of Marketing in the form of outlines, visualizations and presentations to enable the business to develop and fine-tune its business ideas and strategy
- Track campaign effectiveness through backend development tools and analytics
- Lead data analysis by extracting meaningful insights from large and complex datasets to identify trends, areas of improvement — communicating key findings and actionable recommendations
- Responsibilities may include but not limited to SQL source creation, web analytics dashboard development, ownership of tracking codes and QR codes
- Ensure seamless communication alignment within a complex institution encompassing multiple markets and geographic regions
- Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making

What We Value in this Role (Aligned to our ByteStyles):
- Aim for the Highest: A blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.
- Stay Agile: Someone who adapts to changing priorities and embraces new challenges. Show patience and resilience in the face of short-term fluctuations.