Assistant Director / Digital Marketing & Revenue

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

As part of the Revenue & Digital Innovation team, the Assistant Director / Digital Marketing & Revenue will manage revenue generating initiatives for Virginia Tech Athletics. This position oversees the implementation and management of digital platforms (email, web, mobile app, etc.) and contributes to digital marketing efforts for an assigned ticketed sport (Football, or Men's or Women's Basketball, or Baseball). Will collaborate with other team members and Athletics department staff in content creation, content distribution, and the measurement of digital campaign success. Will be expected to ensure all content aligns with the university's brand standards and organizational objectives while maintaining a focus on achieving measurable results. This position reports to the Associate Athletic Director / Revenue.

Required Qualifications

Bachelor’s degree in digital marketing, sports management, or another comparable program with relevant experience, or a master's degree.
Strong attention to detail, copywriting, and editing skills.
Experience developing marketing automation and digital advertising campaigns.
Ability to meet deadlines, work outside normal working hours, including nights and weekends when required.

Preferred Qualifications

Proficiency in Eloqua, WMT, and Vozzi (or comparable platforms).
Experience in a NCAA Division I college athletics department or professional sports organization.

Pay Band

{lPayScaleID}

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

$44,000

Hours per week

40+. Nights and weekends as needed.

Review Date

6/1/2026

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT HTTPS://BEAHOKIE.COM/EMPLOYEE/ 

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a